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SEO for CEOs - May 22nd 2008
Company News
Saturday, 03 May 2008

SEO for CEOs - May 22nd 2008

SEO for CEOs, VPs, Managers and any one who needs to learn the basics of SEO and comprehensive eMarketing  FAST.

If you run a commercial website you need to know the basics of SEO, SEM, BAAM and SMO to successfully compete online.

You also need to know about SEF, SERPS, RSS, RLP, SEF, CMS, SSL, CPC, CTR, CPM, CPL, CPA, PR Bleed and ROI....

For more details, view the registration page.

Note: This course was previously scheduled for May 15th 2008, but has been moved to May 22nd. Please make a note.

 
SerrBizSEF NOT FREE 4-29-08
Joomla SEO SerrBizSEF
Tuesday, 29 April 2008

We tried an experiment last month.  We decided to release SerrbizSEF for FREE and charge for our Joomla club membership.  In 30 days, we had over 1,000 downloads, and only two new members.  This is not a viable business model for us.  So, sorry to say, we have made SerrBizSEF a paid download again.  It costs $59.95 and includes 30 day access to our training videos and documentation.

Buy it now

--

 

If this makes you angry, sorry, but our account get's angry when we go in the red on projects.  Hope you understand. :)

 
The Case of Missing Clicks - Google Minimum Bids
Online Marketing News
Saturday, 05 April 2008

The Economist posted a new article called the Case of Missing Clicks which forecasts that Google may be over the hill and in decline.

In the article, they discuss Google's minimum bids, and how that is affecting the over all volume of advertisers related to any given search term or phrase.

We agree this is likely resulting in fewer clicks as the minimum bid policies have affected many advertisers, ourselves and clients included.

 
Google Earth Hour Rocks
Online Marketing News
Saturday, 29 March 2008
Image

Google Earth Hour Rocks

Did anyone see a black Google home page today? We'll, it seems they are promoting a new thing called earth hour.  The black screen has this message:

We've turned the lights out. Now it's your turn - Earth Hour.

This, I think, it ultra cool!  In fact, I got up and turned off the lights that I didn't need.

Thanks for the reminder G.

 
SerrBizSEF Available Again 3-20-08
Joomla SEO SerrBizSEF
Thursday, 20 March 2008

SerrBizSEF Available Again 3-20-08

The other day we suspended SerrBizSEF due to a perceived hack.  Upon research, we discovered it was NOT A Hack.  The system is SAFE.

However, let us explain what is happening.

 
SerrBizSEF suspended 3- 18 - 08
Joomla SEO SerrBizSEF
Tuesday, 18 March 2008
It seems in giving the SerrBizSEF component away free, some devious little hacker has managed to figure out away to stuff the SerrBizSEF component with thousands of bogus URLS. Given this, we have suspended downloads of SerrBizSEF for the public. Sorry.
 
How to 'value' eMarketing
Online Marketing News
Tuesday, 18 March 2008
We have added a new article to our members only section. If you have ever wondered how to "value" emarketing (ie, services performed by consultants, or internal staff), read this article as a guide.

How To Determine the value eMarketing.

Given that eMarketing is highly accountable because of delivery system technologies, we recommend beginning the eMarketing process by first determining an acceptable Cost Per Acquisition (CPA.)

 
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