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 Tufenkian Carpets initially contacted us to create a quick sem PPC campaign for a sample rug sale in New York City. We worked closely with them to identify their target market, keywords, and realistic cost per click. In three days we created a micro site called LuxRug.com to track their lead generation campaign and provide sufficient detail to the user. Based on the success of the campaign - 11 times ROI, Tufenkian expanded their relationship with Serr.biz.
Since then, we have built and manage five new sites for Tufenkian:
Tufenkian.com : (Joomla)
The corporate umbrella website of the Tufenkian brand. From this site, you can navigate to all related websites of the Tufenkian brand below.
TufenkianCarpets.com: (Joomla)
Initially built on a 3rd party proprietary platform, Serr.biz redeveloped this site into a Joomla, open source, platform for ease of use and comprehensive eMarketing including search engine optimization, SMO, BAAM, RSS and more.
TufenkianHeritage.com. (Joomla)
Tufenkian owns hotels in Armenia and they utulize this Joomla SEO website to generate reservations and promote Armenia as a vacation destination. Primary Marketing and management has been turned over to the Armenia offices.
TufenkianOutlet.com
This ecommerce site built on Joomla! was modified to incorporate Tufenkian's design needs as well as SEO best practices. For their core keyword terms, "Carpet Outlet" and "Outlet Carpets", they consistently rank well in Google, Yahoo and MSN. As they populate the site with more and more rugs, we continue to expand their SEO and PPC accordingly. Through this process, their cost per lead consistently drops, which increases their ROI.
LuxRug.com (b2evolution / static html - Scheduled for permenant archiving as Tufenkian.com continues the role of official news blog)
The official news blog, sales and events, designer and dealer direcotry of Tufenkian Carpets. Traffic to this site continually increases. If you investigate the Alexa history, you'll see massive surges in traffic correlating with their semi-annual sales. This is a direct result of our PPC and Blog marketing services. Additionally, they rank well for their core terms, "Luxury rug", "rug sale" in Google, Yahoo and MSN.
Note: The primary site design was created by a 3rd party. We adapted the web desig for SEO and are continually evolving the site based on client business goals, user feedback and Web 2.0 standards.
Reference:
Barbara Fuller
Vice President of Marketing
212-475-2475 |
