We added a new video today about why search engine friendly urls are important. Basically, you can prove this to yourself, just by searching in Google, Yahoo and MSN for your prime keywords. Look to see what shows up. Our video does this for two terms: "Cars" and "Real Estate". In both cases, the TOP ORGANIC (Natural) SERP show a combination of keyword domain names and SEARCH ENGINE FRIENDLY URLS. To see the results watch this video, or just visit the search engines and search for yourself.
Note: We made this video on Halloween, so that's why the Google Logo looks odd. It's a nice irony though. If you are NOT using URL rewritting for your dynamic URLS, then, you should be scared. :)
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