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Monday, 13 August 2007 14:04 |
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PPP means pay per post. In this instance, a post refers to a blog entry. In 2006, many new companies started springing up which functioned as a market place for advertisers and blog publishers to meet. Advertisers are allowed to request that bloggers create a "post" about their service or products. PPP is not a new concept. In traditional media this is known as "Advertorials." If properly executed, PPP blog marketing can be highly effective at generating both human and spider traffic.
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