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SERP Search engine results page
SERP means search engine results page. The goal of SEO is to get placed in the top ten / top five / number one "organic" spot of the organic search results. However, organic results are not the only way to get positioned well on a SERP. You can always participate in PPC, Pay Per Click marketing. Additionally, you should explore paid indexing, Google base, Google Local, etc. There is more than one way to skin a cat and the function of good SEO is to make sure you have covering in all places.
 

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