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Essentially, a blog is a simple to use web based content management system.  If you can write an email, you can blog.  Blog software comes in many forms, sizes and costs. Initially, the blog revolution began by private citizens who wanted to share their individual interests online.  They created blogs on free portals such as Blogger, Live Journal, etc. Or, they created their own blogs using free open source software such as Word Press, b2evolutions or Joomla. These people became known as blogger’s. In just a few short years, based on volume, quality of writing and influence, blogging has grown from the pursuit of private citizens, to a massive realm of influence known as the blogsphere. 

Part of this rapid explosion is due in part to RSS (Really Simple Syndication.) Most blog software is built with the ability of people to syndicate their content to other Web sites. This means a Web site can display their content on Web site B with a couple clicks of a mouse. Individual users can also add a blog RSS feed to their personal homepages, RSS newsreaders, phone, etc. When a person opens their homepage they can see what’s new at their favorite blog without even visiting the remote site. If something interests them, they can click through and read the whole article or blog post.

Also, blog software allows for user interaction, such as leaving a comment about a specific blog post, or creating their own post. Comments often have their own RSS feed as well, which allows users to stay up to date about a specific topic of interest. People can subscribe or unsubscribe to an rss feed at any time with no involvement by the original creator.

Blogs also incorporate a variety of other technologies such as ping, track backs, social book marking, blog rolls and more to help build content and community.

Combined, cost, ease of use, RSS, commenting and related technologies have created a whole new aspect of the internet known as the blogsphere and web 2.0. Savvy marketers utilize blog software and advertise in the blogsphere to maximize brand awareness and ultimately sales.

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Case Studies:

Luxrug.com
NoMerlot.com
GrungeOge.com
TopNYCapts.com