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What is Wikipedia?
Wikipedia is a free encyclopedia created by the Wikimedia Foundation. It has become the number 16 Web site in the world, according to Alexa and is contributed to, edited and maintained by volunteers such as you.

How can I use Wikipedia for my SEO and SEM marketing?

Ethically speaking, you can't. Like any encyclopedia, Wikipedia is content rich and void of advertisement. However, if you contribute an article or RELEVANT information under any given topic, you can some times weave in a reference to your site. However it MUST BE RELEVANT.

An example of writing a relevant article with appropriate references can be seen here in Wikipedia's overview of SEO. This article, though lacking a byline, seems to have been written by Matt Cutts. There are multiple references in the footer directly to his blog, as well as other popular SEO resources. It's possible someone else wrote the article, but Mr Cutts may well have written it himself. So, here is the question. If Cutts wrote it, is it un-ethical? The article is highly informative, relevant and useful. Fortunately, the editing community at Wikipedia will answer the question for you. If one person thinks your article submission is at all "spam" they will delete it. So, if you use that approach, be sure to write relevant, useful information with the proper annotation.

Another way you can use Wikipedia to help in your SEO/SEM is to annotate your own site with links to Wikipedia. You see, it's a well known, if unproven, "rule" that Google and other search engines like it when you link to neutral authority sites. The most common practice is when people link to their BBB online profile. This is good for humans as well as spiders. It follows suit that linking to Wikipedia may produce favorable results, especially if you have links in other pages of Wikipedia that point back to you.

Again, let me stress that any contribution you make to Wikipedia MUST BE RELEVANT from a "Librarian point of view." If you don't think your local librarian would approve, then don't do it.

Now, last but not least, another way Wikipedia can help in your SEO/SEM plan is as a resource of well annotated articles of just about anything you desire. Because Wikipedia is produced under GNU license, you can use much of the information for your own purposes, such as content building. You just need to give credit where credit is due.

For additional ways to start using Wikipedia to achieve your SEO/SEM objectives, please review our services below.
Wikipedia SEO/SEM Services.

Analysis of current business and determination of relevance to Wikipedia
Creation of a marketing campaign based on analysis
Execution of a campaign including copywriting, etc.