There are a number of different things you can do to increase your rankings and drive more traffic to your site. Read on for 5 easy tips to improve your search engine rankings.
1. Hire a good copywriter
A good copywriter can help you create content for your website that’s optimized with keywords that people use when they use search engines. For example, if you sell dog beds, you may want content that includes phrases like “dog beds”, “pet beds”, “Bowser dog beds” and “orthopedic pet beds”. Then, search engines will crawl your page and see these keywords to help connect you with people searching for those phrases.
2. Sign up to web directories
Web directories are basically huge databases of thousands of websites. They include the title and a brief description of the site. Search engines use web directories to help classify and categorize web pages. The more times your web address appears in directories, the more likely it is to be caught by a search engine crawler. There are a number of free web directories you can sign up to for no cost.
3. Submit useful articles to article directories
You can have the copywriter you hired in the first step create you useful articles that you can submit to article directories. These articles should be about the same topic as your website. At the bottom of the article, you should include an author bio box with a link back to your website. That way, when people read the article, they’ll see the link in the bio area, click it and visit your site.
4. Avoid heavy advertising until you get a steady flow of traffic
Web crawlers recognize whether a site is legitimate or just a haven for PPC advertising. Don’t publish ads until you have plenty of content and a steady flow of visitors to your site. That way, you won’t get left out by web crawlers that flag your site as just an advertisement.
5. Participate in forums about the topic of your website
If you have a gardening website, you can join a gardening forum to share your knowledge, connect with other gardeners and direct traffic back to your site. Make sure to put the link in your profile so that people can easily find your website. As an added bonus, search engine crawlers will see your link and improve your search engine ranking.
Search engine optimization is a game of trial and error. The ways that search engines find web pages and choose which links to display is constantly changing, so it’s best to hire a professional that understands the way that search engines work. with a little bit of work, it’s possible to dramatically increase your ranking and get more traffic to your site than ever before.