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Does SEF matter for Search Engine Optimization

Does SEF matter for Search Engine Optimization?

Over at Joomla, I have been in a debate with a user about SEFS and organic ranking in the SERPS.

SEF Debate

The user in question claims there is little to do with SEF and page ranking.

I disagree completely and thought you might find the debate useful for forming your own opinion.

--

USER SAID:
SEF and page ranking have very little to do with other
and joomla default urls actually don't cause that much problems, The best way to get google to notice you is to submit a sitemap and get as many back links as possible.
But sef links look nicer to page visitors.

SERR.BIZ SAID:

Sady, I disagree with you about SEF and page ranking.

GOOD SEF kills two birds with one stone.  It should INCREASE Keyword Density within the URL, and make the page more palatable to humans. If you are concerned about search engine optimization (SEO), your website should speak to HUMANS and SEARCH ENGINES equally.

We have conducted hundreds of SEO audits over the years and constantly dynamic sites with SEF out rank sites without SEF.

To that point, let’s do a search now and see.  Search "Joomla SEF" in Google.

This is what I see (I'm in the USA. Results may vary according to your location.)

--Google Results 10/02/07 --

Joomla! Extensions Directory - Joomla SEF PatchTo get the best out of Joomla use this patch in combination with the SEF component. Joomlatwork team. Please if you have more idea's how to improve the ...
extensions.joomla.org/component/
option,com_mtree/task,viewlink/link_id,490/Itemid,35/ - 44k - Cached - Similar pages

Joomla! Extensions Directory - SEF AdvanceSakic advises testing that the "built in Joomla sef" works, which I did, and could not get "the built in Joomla sef" to work with one of my components ...
extensions.joomla.org/component/
option,com_mtree/task,viewlink/link_id,362/Itemid,35/
- 48k - Cached - Similar pages
[ More results from extensions.joomla.org ]

Joomla SEO - Joomla Tutorials, SEO tools for Joomla CMS - SEF ...Joomla SEO offers Joomla tutorials, SEO search engine optimization tools for the Joomla CMS, Joomla, SEF, SEF Advance, search engine friendly URL.
www. joomla seo .net/Joomla/SEO/SEF-Search-Engine-Friendly.html - 15k - Cached - Similar pages

Serr.biz SerrBizSEF Joomla SEO basic packageSerr.biz SerrBizSEF Joomla SEO package. Turn Joomla into an SEO dream machine.
www.serr.biz/store/joomla/serrbizsef.html - 38k - Cached - Similar pages

Joomla search engine friendly patchJoomla SEF Patch extended version is available in our shop. Read more about the functionality of the SEF Patch extended edition . ...
www.jooml at work .com/products/free_products_for_joomla/sef_patch_joomla.html - 24k - Cached - Similar pages

Joomla URL Week Part 2 - Default SEF URLsIn this review we examine the default Joomla Search Engine Friendly URLs and whether they are a good idea for your site.
www. alledia .com /blog/joomla-urls/joomla-url-week-part-2-%11-default-sef-urls/ - 41k - Cached - Similar pages

Joomla 1.5 SEO and SEF URLS - Issues, Problems, Bugs and SolutionsJoomla 1.5 SEO and SEF URLS - Issues, Problems, Bugs and Solutions.
forum.joomla.org/index.php?topic=217174.msg1013462 - 63k - Cached - Similar pages

[LOW:KNOWN ISSUE:1.0.11] geshi + joomla sef = problemjoomla sef should exclude anything between PRE tags from it's process. else if you use Code: <a href="<?php echo sefRelToAbs( 'index.php?option=. ...
forum.joomla.org/index.php?topic=71463.0;wap2 - 4k - Cached - Similar pages
[ More results from forum.joomla.org ]

Joomla! - JPromoter – Great SEO Tool for Joomla with SEF ...JPromoter v 2.2 is great SEO component that now can generate SEF URLs. JPromoter can generate the URLs like http://domain.com/category/article-title.html ...
www. joomla .org/content/view/3168/38/ - 17k - Cached - Similar pages

SEO and SEF component for Joomla! - ARTIO JoomSEF - ARTIOJoomSef is a Joomla! SEO extenstion for rewriting URL addresses to be search engine friendly (SEF), with build-in JoomFish support.
www.artio .cz/en/joomla-extensions/artio-joomsef - 27k - Cached - Similar pages

-- End Results --

If you look at the results, you will see 8 of 10 are SEF, even the Joomla extensions directory uses SEF.

5 of 5 have the keyword SEF in the URL.

Joomla forums is the ONLY site not using SEF, but even that has the keyword JOOMLA in the domain.

Also, most of NON joomla pages with the full URL and .html extension are ranked better than SEFS ending in a /

--

Regarding Google Site Maps, I'm torn, personally, about their effectiveness.  I've used them in the past, and am building an addon for SerrBizSEF, but have experience a lack of "google bot" activity because the site map is not updated enough.  My recommendation is to use Google Site Maps if you can update it regularly.  If your content is not changing that much, you might be better served just "verifying" you site with Google Webmaster Tools and letting Google find you often through RLP.

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If you have an opinion, please do leave a comment.

 

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