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Home arrow News-Blog arrow Online Marketing News arrow How to 'value' eMarketing
How to 'value' eMarketing
We have added a new article to our members only section. If you have ever wondered how to "value" emarketing (ie, services performed by consultants, or internal staff), read this article as a guide.

How To Determine the value eMarketing.

Given that eMarketing is highly accountable because of delivery system technologies, we recommend beginning the eMarketing process by first determining an acceptable Cost Per Acquisition (CPA.)

How To Determine the value eMarketing.

Given that eMarketing is highly accountable because of delivery system technologies, we recommend beginning the eMarketing process by first determining an acceptable Cost Per Acquisition (CPA.)

To determine this, we use a simple formula, which should be adjusted according to your business accounting practices.

Gross Sale Price

 $1,000.00

Manufacturing

 $  (200.00)

Warehousing

 $  (100.00)

Labor

 $  (100.00)

Sales commissions 10%

 $  (100.00)

Total

 $  (500.00)

Net Sale Price

 $   500.00

Acceptable CPA 10% of Gross Price

 $   (100.00)

Net profit

 $ 400.00

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