Ethical SEO company - Web Designer - Emarketing Consultant - Connecticut: NYC : New Jersey

Last week Google updated their algorithms and many sites have seen a massive drop in PR value.  Now, in most cases, this is not  big deal as PR value is not hugely important indicator of your potential SERP ranking.  We ourselves dropped a point but have actually been enjoying a strong up tick in traffic and SERP positioning.  In fact, we are now number 2 in Google for Ethical SEO company.

In addition to the PR changes, has anyone noticed that Google seems to have also purged it's database of 75% of the pages indexed?

Here is an example.

If you search for "wine review" there used to be over 35 million pages in the Google index.  Now, Google is reporting that there is only 4.4 million pages in its index. For the same term, Yahoo is reporting 114 million pages in it's index. Hmmm.

So, what happened?  From the outside looking in, it seems they have applied a very strict filer for RUC (readable unique content) and around the net, many "splog" sites and "made for adsense" garbage sites have been complaining about a loss of traffic, positioning, etc.

To that, we say, "Excellent!".  Now, maybe, we won't see so much junk making it's way into Google.