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SEF is DEAD HAHAHA
I've heard some anti-seo people declare that SEF (search engine friendly urls) are DEAD and a total waste of time. Instead of arguing the point, I invite you to watch this video of Matt Cutts from Google reviewing a few sites at the Google I/O 2009 conference. During it he specifically references using STATIC HTML urls with KEYWORD DENSITY. So, if your developer declares that SEF's are dead, start laughing and hire a new developer. :)
 

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