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20 hour comprehensive eMarketing training
Monday, 23 April 2007 17:01

20 hour eMarketin CourseSerr.biz  20 hours comprehensive eMarketing Training

Do you know what these acronyms mean?

SEO, SEM, BAAM, SMO, PPC, CTR, CPA, RSS, LP, CPM, IIS, UNIX, FTP, CSS, HTML, PHP, MySQL, DB, SSI, URL, http, https?

No?

Then you are a perfect candidate for our eMarketing 20 hour crash course.  Distilled from 8 years of experience, this course is designed to give you a basic, but comprehensive understanding of eMarketing and its many facets.  Each course is custom tailored to your specific business needs so you will be able to make informed decisions about who to hire, or how to do it yourself.

How does the 20 crash course work?

First, we conduct a phone interview to learn more about your specific business and goals.
Time - 1 hour.

Second, we perform an SEO Audit and create a comprehensive eMarketing plan based on our goal. The eMarketing plan incorporates SEO, SEM, BAAM and SMO.
Time - 10 hours

Third, we visit you at your location and conduct a 5 hour training course based the SEO Audit and comprehensive eMarketing plan.
Time - 5 hours

Note: If you are not in the NYC metro area, training can be conducted online and phone.

Fourth: We avail ourselves to you via phone for fine tuning and advanced Q&A as needed.
Time - 4 hours.

Total hours = 20

What will I learn?

SEO Web Design - Best Practices for SEO Web Design
Overview
How to perform an SEO Audit (We do it for you)
Site architecture and design consideration
Dynamic vs static
Ecommerce vs lead generation
Pure Flash vs embedded
Keyword selection
Clusters
Broad Terms vs granular
SEO vs Human copywriting
CSS vs Table based design
Meta tags
Link Popularity
Top 25 directories
Paid Indexing
And more!
 
SEM - Best Practices of Search Engine Marketing in Google, Yahoo and MSN
Overview
Creating a strategy
Search
Content
Site Targeting
Local
Regional Targeting
Creating a campaign
Selecting keywords
Broad vs specific
Advance, standard, exact
Bid strategies
Copy writing
Destination URLS vs display URLS
Landing pages
Establishing tracking
Data Analysis
And more!
 
BAAM – Best practices of Blog Advertising and Marketing
Overview
3rd party vs custom development
Blog advertising networks
Ethical Blog commenting and cross linking
Blog RSS aggregators and directories
Top 25
Pay Per Post marketing

SMO – Best practices of Social Media Optimization
Overview
Social networks
Social Book marking networks
Tagging
And more!

What is the cost?
$1950.00

Questions?
For a complimentary consultation please call 800.556.7449

As part of our relationship, Serr.biz continual trains our junior staff and keeps us well informed of the changes related to the eMarketing industry.  We are very pleased with the services of Serr.biz LLC

-Barbara Fuller, VP of Marketing Tufenkian Carpets, Inc. 

 

 

 

Last Updated ( Tuesday, 12 June 2007 12:13 )
 


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