We are an Ethical SEO company providing Joomla web design, emarketing and training since 1999

SerrBizSEF uses the default Joomla meta data found in the admin control panel > site > global configurations > Meta Data.

When setting up your default meta data, you should choose no more than 4 or 5 "Core" keywords. These keywords should be the keywords that most accurately describe your website. The core keyword cluster should be targeted to your long term SEO efforts. The meta description should be written from the core keywords.

For example:

You sell green widgets in all shapes and sizes.
Your default keywords might be: green widgets, square, round, rectangle, buy.
Your default meta description would then be: Buy square, round and rectangle green widgets.

Now, let's say you created a content item in Joomla titled: Buy our amazing green widgets.
This content item was created in a section called BIG and in the category ROUND.

The automatic html title, meta description and keywords would be as follows:

Title=GreenWidgets.com Buy our amazing green widgets
Description= GreenWidgets.com Buy our amazing green widgets. Buy square, round and rectangle green widgets.
Keywords= buy our amazing green widgets, ROUND, BIG, green widgets, square, round, rectangle, buy, GreenWidgets.com

Note: You can manually write custom titles, meta and keywords if you do not like the Serr.biz defaults.

Note: Your on-page SEO strategy, which starts with choosing your keywords well, is very, very important. We have tried in the SerrBizSEF and related modules to make your Joomla website SEO "dummy" proof. However, to really ramp up your SEO, we highly suggested you explore our seo services in detail. There is much more to ethical SEO than just meta data. We suggest you start with our SEO Audit.