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Question: How do I create a custom SEF in sh404?

Answer: First create your article in Joomla.  If a 3rd party component, just navigate down to it via front end.  This way the URL should be generated in sh404.  In either case, copy find the SEF via the sh404 control panel. Edit the SEF you want to customize, save and test.

When done, click the SAVE button in the upper right corner of the control panel.