Ethical SEO company - Web Designer - Emarketing Consultant - Connecticut: NYC : New Jersey

Question:

How do I write an all-inclusive social media marketing plan? Looking to involve twitter, facebook, widgets, wiki, blogs? Any direction?

Answer:

It all depends on your goals. Start with that first. What are you trying to achieve? Brand awareness? Lead generation? Online product sales? Donations? Who is your audience? Do they even use social networks? What is your budget? What resources do you have to updating and maintaining your social networks?

Question Clarification:

We want to build an intimate relationship with our current and perspective market. We look at social media as an intimate form of advertising where we can educate, and hopefully create a following, a network of "fans" or brand supporters to greater increase our overall exposure and awareness, and ultimately build growth in our student and alumni base.....Wow, I think that is actually a good starting point getting that all out:)

My thinking with the various outlets was frequency and credibility, if they see us on twitter and then again on facebook, and then a resourceful video on youtube, I want them to WANT to come and seek us. I put myself in the customers shoes and sometimes, the same way ranking in SEO works, I rank companies and organizations that I see in multiple outlets, does that make sense, am I on the right page?

Michael, the questions you asked are exactly the keys I need to create my plan, thank you so much for taking the time to help direct me with this.

2nd Response:

Since you have a school, I would focus heavily on MySpace and Facebook as a large part of their community is tied around schools. I would encourage the marketing department to create profiles for the school itself, set up GROUPS accordingly and work that angle as an initial start. IE, on FACEBOOK, create YOURSCHOOL NAME GROUP and invite current alumni to join. I would also bookmark and connect with as many Alumni as possible as well as new students through the networks.On that level, I would most likely suggest some kind of "widget" marketing...some kind of widget that Proud Alumni can download from your parent site and post in their websites and blogs and profiles of Facebook and Myspace etc....say, like, their year book photos...that is if you have that data archived in a digital format...your librarians and archivist will either love or hate that idea...

Anyway, if you need some more help. Let us know.