Last week Serr.biz produced 3 new video business cards for local business owners in the Annapolis Maryland area. Below you can view each VBC and see additional brand SEO notes. If you are ready to start utilizing YouTube video marketing to increase your digital brand footprint and SEO, call us to schedule your video business card appointment.
Read more: 3 New YouTube Video Business Cards - Brand SEO Case Study
Here are highlights from my first session with James Scott of Real World Influence. He is a business coach. The actual session lasted over an hour and I found his mentoring to be extremely useful. As a freelance consultant, I highly recommend his service. Having an objective, non-biased opinion and POV is truly valuable.
I will be working with James again soon!
Read more: Business Coach Maryland - James Scott - Highlights
Joomla RSS and SEF Bug Fix with .htaccess
Today we found a fixed a bug in Joomla 3.8.11. The problem was with the SEF (search engine freindly) url created for our RSS feed.
The non-sef url is this:
When url rewriting is turned on, the url becomes this:
Read more: Joomla 3.8 RSS SEF bug fix via .htaccess
Today we made a really simple, static image montage video for a car dealer in Glen Bernie, Maryland. We did so in association with aGreaterTown.com. We banged the video out rather quickly, along with an associated landing page on AGT, then published the video the AGT Youtube channel, which is also new. In less the 11 minutes, the Youtube video and the aGreatertown.com car dealer page were both seen in the top ten of Google for the targeted keyword phrase "Maryland Hummer H1 For Sale." Mind you, this is not an overly competitive term as there are only about 60K page competing for it. However, as part of a longer term strategy to build on and expand the AGT video collection and micro pages within the card dealer profile and direct website, this content marketing tactic will increase the viability of the car dealer over time. Also, we expect, that the YouTube video will drop out in a few days, then re-emerge as either the parent AGT page and/or the dealer page. That is the common course of a new YT video tied to a related text page / parent website. If you would like to learn more about how Serr.biz can help with your car dealer marketing or other SEO needs, request a free seo audit and let's get to know each other a bit before jumping in a relationship. ;)
Read more: Maryland Car Dealer SEO results in 11 minutes
SEO Audit for Vactaion Rentals
We received request to perform a SEO audit for an old school local directory that wants to now include vacation rentals as part of its SEO. They have asked to stay anonymous, which we have granted.
Starting with a private mode search of Google we discovered the target website, as we suspected, did not rank in the top ten, or twenty, or 100 of Google for the given search term. That phrase, "Vacation Rentals", is extremely competitive with a slew of big name advertisers such has VRBO, AirBNB, Expedia, etc. Those sites, and others, all have extensive content, back links and marketing budgets which will be hard to compete with, unless the target website has millions to invest in content expansion and advertising.
However, it's good to have goals, though we recommend they refine their goals to target hyper-local terms which will produce faster results. IE: City Name vacation rentals.
So, the audit.
Read more: SEO Audit for Vacation Rentals
Over at Quaro there was a request to help improve SEO for an Anime site hosted on Blogger: https://www.animekayo.cf/
To start, we would never host a site on Blogger as there are limitations to what you can do.We only use Blogger as a distribution point for official brand content.
That aside, this site had the following SEO errors.
Read more: SEO tips for Anime site hosted on blogger
Alexa.com recently wrote an interesting article about negative SEO (search engine optimization). In short, negative SEO is when, presumably, a competitor or just a malicious person, uses black hat SEO tactics to hurt your website. The 4 primary tactics are:
Spam links pointing to your website
Scraping (copying) your content and re-publishing on other sites
Negative reviews on third party sites you have no control of
Ex-employees / contractors messing with your on-site seo because you forgot to remove all access and permissions to your property
Read more: Negative seo tactics : How to fight
On November 16th, in association with GalileoTechMedia.com, Serr.biz attended the American Association Marketing NYC event at Bravo Media. While there, we invited AMA members and guests to give a quick elevator pitch about their company / services. Though the lighting in the space provided wasn't ideal, we got a bit creative in the editing process by reducing actual clip size and also played around with Premiere's Perspective > Basic 3D motion tool to make the videos more appealing. Overall, the feedback for AMA as well as others has been very positive. Additionally, the related Youtube videos and blog post on GalileoTechMedia.com has attained some top ranking in Google Video search and Youtube search for the search phrase "American Marketing Association NYC Event". Give it a try yourself and see what you can see.
Read more: NYC Youtube Videos from GalileoTechMedia.com (and Serr.biz)
Last week GalileoTechMedia.com published a video that Michael Zittel wrote and produced for them. It is a lengthy work that has many step by step screenshots / video clearly illustrating 9 primary things every YouTube channel owner can do to improve their search engine optimization. To learn more, watch the video, or the full article here: https://galileotechmedia.com/youtube-seo-tips
Read more: Youtube Channel SEO Tips from GalileoTechMedia
Check out the power of a well optimized Youtube channel. Last night we (Serr.biz in association with GalileoTechMedia.com) made a quick sample video for a real estate agent in South Carolina. If you watch the video you'll see it was a simple montage with a voice over, music and is only 48 seconds long. Given that local real estate agents have to compete with monsters such as Realtor.com, Trulia.com, Zillow and others, we opted to target a geo specific, long tail phrase and titled the video "4 bedroom Johns Island SC". As you can see from the screen shot, in 10 hours, the video, because of it's content and our optimized Youtube channel and related social branded network, rose to number two in the YouTube search results page when we searched the exact phrase. Given that the Serr.biz network never referenced South Carolina before, does not have any citations anywhere related to South Carolina, nor does our live site reference South Carolina (before this article) we are pleased with the super fast results. The point is, if you commit to optimizing your YouTube channel, your Youtube videos, even if they are off topic can quickly rise in the search results, at least in Youtube.
Read more: South Carolina Real Estate YouTube SEO success!