Alexa.com recently wrote an interesting article about negative SEO (search engine optimization). In short, negative SEO is when, presumably, a competitor or just a malicious person, uses black hat SEO tactics to hurt your website. The 4 primary tactics are:
Spam links pointing to your website
Scraping (copying) your content and re-publishing on other sites
Negative reviews on third party sites you have no control of
Ex-employees / contractors messing with your on-site seo because you forgot to remove all access and permissions to your property
Check out this new video we made of a 2 bedroom rental apartment in Hoboken, NJ. Serr.biz took all photos and video, and edited it as well. In the next couple of days, we expect it to rise in the SERPS for terms related to Hoboken 2 bedroom rental apartment, etc.
Music by: Mr Rabbit by Stefan Kartenberg (c) copyright 2016 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/JeffSpeed68/54321 Ft: Blue_Wave_Theory, Silke Schmiemann
On November 16th, in association with GalileoTechMedia.com, Serr.biz attended the American Association Marketing NYC event at Bravo Media. While there, we invited AMA members and guests to give a quick elevator pitch about their company / services. Though the lighting in the space provided wasn't ideal, we got a bit creative in the editing process by reducing actual clip size and also played around with Premiere's Perspective > Basic 3D motion tool to make the videos more appealing. Overall, the feedback for AMA as well as others has been very positive. Additionally, the related Youtube videos and blog post on GalileoTechMedia.com has attained some top ranking in Google Video search and Youtube search for the search phrase "American Marketing Association NYC Event". Give it a try yourself and see what you can see.
Last week GalileoTechMedia.com published a video that Michael Zittel wrote and produced for them. It is a lengthy work that has many step by step screenshots / video clearly illustrating 9 primary things every YouTube channel owner can do to improve their search engine optimization. To learn more, watch the video, or the full article here: https://galileotechmedia.com/youtube-seo-tips
Check out the power of a well optimized Youtube channel. Last night we (Serr.biz in association with GalileoTechMedia.com) made a quick sample video for a real estate agent in South Carolina. If you watch the video you'll see it was a simple montage with a voice over, music and is only 48 seconds long. Given that local real estate agents have to compete with monsters such as Realtor.com, Trulia.com, Zillow and others, we opted to target a geo specific, long tail phrase and titled the video "4 bedroom Johns Island SC". As you can see from the screen shot, in 10 hours, the video, because of it's content and our optimized Youtube channel and related social branded network, rose to number two in the YouTube search results page when we searched the exact phrase. Given that the Serr.biz network never referenced South Carolina before, does not have any citations anywhere related to South Carolina, nor does our live site reference South Carolina (before this article) we are pleased with the super fast results. The point is, if you commit to optimizing your YouTube channel, your Youtube videos, even if they are off topic can quickly rise in the search results, at least in Youtube.
For awhile now SEO's have known the importance of https (SSL) for SEO, but it has not been entirely embraced. Back in August, Google started sending webmasters via the Search Console, direct messages such as the following:
"Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.
The following URLs on your site include text input fields (such as < input type="text" > or < input type="email" >) that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, so that you can take action to help protect users’ data. This list is not exhaustive.
In this video we show a live screen capture of a local Youtube seo marketing video we made for our client CBOstyle.com. In about an hour, the video we made hit the top 10 of Google search results in both the organic search as well as the video. As usual, there will be some fluctuation of the video, but given the relatively little competition for the specific phrase, it will likely settle into the top ten permanently. Of course, it also helps that the client continues to produce relevant geo local videos.
Hey there, this is Michael Zittel at Serr.biz. A couple weeks ago we made a video for our partner GalileoTechMedia.com promoting their free seo audit and a quick overview of their prime travel clients. In a day or so, they hit the top ten of Google Search and Youtube for the search phrase "NYC seo audit". Watch this little screen capture to see the search results of "NYC seo audit" and variations. If you test this for yourself, be sure to switch to INCOGNITO in Google Chrome, or PRIVATE browsing in Firefox. This will eliminate the bias Google imposes on organic search results based off of your personal search history.
A couple months ago we made a Youtube marketing video for our client CBOstyle.com. The Youtube video promoted a new men's fashion product: Upperline Men's Shirts. The video quickly moved to the top ten of Google, and now a couple months later, not only is the video in the top ten of Google for the search term "Upperline Men's Shirts", but so are many of the related blog posts and social media posts we made for CBOstyle.com. (See the highlighted items in the image above). If you want to learn how to use Youtube marketing to promote your men's fashion, or other products, request a free consultation via the contact page, or just give us a call at 917.435.0662.
So, we are testing out a new Shopfiy website with an old domain we had called WebTechWise.com, which has now become a "geek" store. In short, it's a place we selling "geek" related gear such as this Baby Groot desk toy. Feel free to take a look, give feedback or buy the Baby Groot desk toy if you are a Guardian Of The Galaxy fan. We are.
The target website for this video went offline. For Baby Groot desk toys, check Amazon
We are pleased to announce our partnership with Galileo Tech Media after working together since October 2016. Galileo Tech Media provides top SEO Managed Marketing Services and Content Marketing to Luxury Brands big and small, in-house agencies, and multi-location businesses. Galileo was created to meet the needs of a changing workforce, functioning as a vital addition to any marketing team. As a trusted partner of Marriott International, Ritz-Carlton, Starwood Resorts & Hotels and more, Galileo provides SEO services to all industry types including Real Estate, Construction, Consumer Goods, E-Commerce, and more. To learn more, Visit Galileo Tech Media now and be sur to mention Serr.biz.
Here are some photographs taken in the rain forest of Puerto Rico. If you would like to use any of these photographs in travel related marketing or for other purposes, please contact us for free estimate. Photographs are available in hi-res.