• Digital Marketing Showcase
Best car wash for Range Rover

Best car wash Range Rover - Marketing video

This simple and brief marketing video is designed to specifically target the phrase "Best car wash for Range Rover".  Google shows that as a common search phrase, if not particularly a high search volume  It is a proverbial "long tail" search phrase.  Though only published a couple hours ago on YouTube, the video has attained the 3rd page of Google for that exact phrase search in video search.  The videos with higher ranking seem to have a longer play time and from users with more relevant content and expertise. Even so, from an SEO POV of this is a win and once Google picks up other social signals this one little low cost video will contribute to the parent search phrase seo "best car wash" over time.  Additionally, the video has a multitude of other benefits such as luxury brand association, unique content to share in social, etc. Remember, SEO is not just about the bots. Human engagement is a factor in SEO as well.

Titan Sio2 best no sling tire shine review

Best no sling tire shine - Titan SiO2 - New product review video

Brian from Detail Werkz Dallas tests and reviews the best no sling tire shine in the industry: Titan Sio2 from Dirt Killer. If you are in Dallas and want to pick up some tire shine, visit https://www.detailwerkz.com.  All othes locate a dealer or shop online here: https://www.dirtkiller.com/shop?search=titan+sio2

 

This casual style product review video was shot with a Cannon Vixia and edited with Premier Pro.  The cover photo was created with Photoshop.  

Hell Bender Brake Dust Cleaner - New product review video

Best brake dust cleaner - Hell Bender - Product review video

Here's a new video we made for Dirt Killer at Detail Werkz Dallas. It's a casual, real person style review video.  Brian at Detail Werkz tests out Hell Bender, a tire and rim degreaser that works amazingly well on baked on brake dust.  With Hell Bender a little agitation, he cleaned the rims of a Mercedes perfectly. If you are in Dallas and want to test Hell Bender, visit https://www.detailwerkz.com.  All others located a dealer or shop online at https://www.dirtkiller.com/shop/product/9800306-hell-bender-1-gallon-1264

 

 

Watch on YouTube | Facebook

Video shot using a Cannon Vixia

Custom rigs and pressure washing trailers by Dirt Killer built at Atlantic pressure washers

New Custom Pressure Washer Trailers - Van Rig videos

Made these videos for custom rigs and trailers by DirtKiller.com. They were built at AtlanticPressuerWashers.com facility in Linthicum Heights.  The van utulized a the Canon 90D DSLR and was shot in 4K.  Though edited down to 1920x1080, the 4K can in handy for a couple of the close up moments.  It gives the illusion of a 2 camera shoot, when really it was just one. Will be shooting in 4K from now on. Especially, when there is limited production time such as these one take videos.

Liberty Mountain Ski Resort - Canon EOS 90D - Miniature filter

Liberty Mountain Ski Resort - Canon EOS 90D - Miniature filter

My old Canon Rebel T3I finally saw its last days. (Sniffle). She served me well over the past years. But, I bought a new Canon 90D EOS. (Smile). It has a couple new features I tested out while up at Liberty Mountain Ski resort in PA. Of all the new features and functions, I think the "miniature" creative filter is the most fun. Yes, it has a ton of new things to learn, like the wifi/bluetooth functions, 4K video, etc., but this miniature is the one I played with first and turned into the video below. This video is a combination of miniature stills and HD video. It was edited together using Adobe Premiere. Note. The default function of the 90D miniature recording is 5x speed. This means it plays back 5x faster than recorded. I believe they did this to give it a choppy "stop motion animation" feel. The problem is it is too fast. So, in Premiere, I actually slowed the speed down by 75%. That gave the clips a more natural stop motion feel than the the built in. Really, what the miniature setting is doing is blurring the upper and lower portions of the frame and giving a focus priority to the center. I think it also decreases the frame rate, but I didn't read that far in the manual (so dry). Note, the focus priority can be shifted as desired. Anyway, here's the clip and stills. Enjoy.

Best Bernie Mitten Memes - Star Trek

Best Bernie Mitten Memes

During the inauguration of Joe Biden, Bernie Sanders became a meme sensation because of his underwhelmed and underwhelming presence, wardrobe and awesome mittens. The internet blew up with Photoshop memes of Bernie in unusual places and situations. Here's my contribution and some of my favorites below. Enjoy.

*If you want to make your own Bernie meme, here's a transparent cutout of Bernie as a PNG

Wishpond sweepstakes marketing

How I grew a newsletter base over 1,000% in 5 months - Wishpond Review

The short answer.

Running product sweepstakes via Wishpond.

Now, the longer answer.

The company I worked for wanted to grow their brand awareness, subscriber base and generate more sales. They never ran a sweepstakes before. Based on past experiences with a travel marketing company, I knew Wishpond was the answer for the fastest impact. Running a sweepstakes has the potential of going viral, especially if the prize is worth over $1,000 USD..

So, we choose a product to give away, signed up for an account, set up a campaign and started advertising.

Within an hour of promoting the campaign, contestants started entering and sharing the contest with their friends and social networks. My inbox blew up. The contest was also picked up by a number of "sweepstakes" websites. (More about that later.) Over the 5 month campaign our newsletter subscriber base grew over 1,000%. That is not an exaggeration. And, our new social media profile on Facebook grew to over 500% followers.

Now, at little bit more about Wishpond. Their landing pages are easy to build, mobile friendly, and have a variety of data capture options. Beyond the standard "sign up form", Wishpond's landing pages have "bonus" point social sharing options. This means, if a contestant shares the sweepstakes with their friends, social networks, etc, they get more chances to win.

Additionally, Wishpond's built in drip marketing campaigns send contestants email marketing messages at set intervals and/or actions. Of course, each message should be tailored with a call to action.

Also, Wishpond integrates with Shopify, so, if you happen to use that ecommerce platform, you can easily track engagement, conversions and ROI.

Of course, you can also add 3rd party tracking code to your campaign such as Google Analytics, Facebook Pixel, etc.

Now, the cons.

There are really no cons to the platform itself. It performs as advertised, and better. Our biggest problem was not having enough people to follow up with all the leads. The only other "sort of" con is that the campaign got picked up by a couple sweepstakes websites. This lead to an influx of "gamblers" who just wanted a prize they could re-sell. But, is that really a bad thing? At first, it seemed so, but in retrospect, it is not. According to Google trends we saw a 70% increase of brand related traffic year over year. So, even though gamblers did try to win, we got more real followers than not. Also, we added qualifying questions to the contestant form to weed out the hustlers and not waste time with human follow up. And, the Wishpond sweepstakes, combined with our other marketing efforts, helped increase our sales by double digits year over year.

So, in summary. If you want to grow your brand awareness and customer base quickly, run a product sweepstakes via Wishpond.

Showcase your digital marketing and e-creative

Showcase your digital marketing and e-creative

Serr.biz is evolving into a public showcase for digital marketers and e-creatives. There is no cost. Just submit your request for a showcase, and we'll work with you to get your showcase published to Serr.biz. Once published, we'll promote your showcase to over 3,000 followers in our various social profiles. Additionally, as time permits, we may turn your showcase into a video which will be published on our YouTube channel, and related social. At the very least, showcasing your work on Serr.biz will generate a solid back link, which is great for SEO. At the most, you may generate some business as we have an ever growing audience of business owners looking for digital marketers and e-creatives.
New Marketing videos for Kranzle USA

Bunch of Kranzle Pressure Washer Videos

Over the past couple of weeks we've made a bunch of new  pressure washer videos for Kranzle USA. Take a look.

Kranzle Pressure Washers Quadro Series overview

Subcategories

In this category we publish articles specifically related to Baltimore SEO (Search Engine Optimization). For the most part, articles consist of Free SEO Audits we conduct for Baltimore based companies. Audits and related search marketing articles are designed to help companies based in Baltimore, or those wanting to target Baltimore as part of their local search marketing campaigns. If you need hep with your SEO or other internet marketing, contact us for a free quote.


Learn how to improve your search engine optimization for local DMV ( Delaware, Maryland and Virginia) websites by studying the articles and seo audits within this channel. Be sure to request a FREE review of your DMV website.


HBM (Hamburger Man) is a video spokesperson character developed by Michael Zittel at Serr.biz.  HMB rants, raves, tells humorous stories and reviews random things. He is a good-natured, dimwit liberal redneck whose stories usually involve an incredibly dumb event that ultimately ends well. Some audience find him extremely entertaining as do some companies that hire him as a spokesperson. 

In this category we publish articles specifically related to Washington DC SEO (Search Engine Optimization). For the most part, articles consist of Free SEO Audits we conduct for BDC based companies. Audits and related search marketing articles are designed to help companies based in Washington DC, or those wanting to target DC as part of their local search marketing campaigns. If you need hep with your SEO or other internet marketing, contact us for a free quote and be sure to request a free search engine optimization audit of your home page