Alexa.com recently wrote an interesting article about negative SEO (search engine optimization). In short, negative SEO is when, presumably, a competitor or just a malicious person, uses black hat SEO tactics to hurt your website. The 4 primary tactics are:
Check out the power of a well optimized Youtube channel. Last night we (Serr.biz in association with GalileoTechMedia.com) made a quick sample video for a real estate agent in South Carolina. If you watch the video you'll see it was a simple montage with a voice over, music and is only 48 seconds long. Given that local real estate agents have to compete with monsters such as Realtor.com, Trulia.com, Zillow and others, we opted to target a geo specific, long tail phrase and titled the video "4 bedroom Johns Island SC". As you can see from the screen shot, in 10 hours, the video, because of it's content and our optimized Youtube channel and related social branded network, rose to number two in the YouTube search results page when we searched the exact phrase. Given that the Serr.biz network never referenced South Carolina before, does not have any citations anywhere related to South Carolina, nor does our live site reference South Carolina (before this article) we are pleased with the super fast results. The point is, if you commit to optimizing your YouTube channel, your Youtube videos, even if they are off topic can quickly rise in the search results, at least in Youtube.
For awhile now SEO's have known the importance of https (SSL) for SEO, but it has not been entirely embraced. Back in August, Google started sending webmasters via the Search Console, direct messages such as the following:
"Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.
The following URLs on your site include text input fields (such as < input type="text" > or < input type="email" >) that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, so that you can take action to help protect users’ data. This list is not exhaustive.
(FireFox browser also does this.)
In this video we show a live screen capture of a local Youtube seo marketing video we made for our client CBOstyle.com. In about an hour, the video we made hit the top 10 of Google search results in both the organic search as well as the video. As usual, there will be some fluctuation of the video, but given the relatively little competition for the specific phrase, it will likely settle into the top ten permanently. Of course, it also helps that the client continues to produce relevant geo local videos.
A couple weeks ago we shot a Youtube video titled Salisbury Antique Appraisals for our client Peenstra Appraisals. After editing down the two hours of raw video footage into an 8 minute highlight piece, we posted it on Youtube, PeenstraAppraisals.com and related social networks including their official branded blog: PeenstraAppraisals.wordpress.com.
Literally, in 58 minutes according to Google, Peenstra Appraisals , who had NO previous SERP for the targeted key term made it into the top ten of Google. This is pretty darn fast since there are over 122K pages competing for the same space. In a few days or so we expect the Youtube video along with the parent website site to replace the SERP result seen in the video. We'll check again in a week or so and post an update to the results. If you need help with your local search engine optimization including Youtube and social marketing, then give us a call.
We have updated our website design and focus of the Serr.biz services. Currently, we are experiencing excellent results from our Local YouTube SEO strategy, and are shifting our focus accordingly. Of course, we will still provide general search engine optimization, web design, social media marketing, photography and video production, as they are all inter-related, but we really love making Youtube videos and seeing fast results in the search engines! With that said, here is out newest video.
Or, you can watch the video directly on Youtube
Over the weekend we published three new antique appraisal videos for our client Peenstra Antique Appraisals. You can see the videos below and be sure to check out the related blog posts on the Peenstra blog.
Here are some interesting stats direct from Google about how hispanic consumers interact and engage with Youtube. Most interesting is that more Hispanics watch Youtube than any cable network. Hmm. Additionally, 60% watch in English, 28% both English and Spanish, while only 12% watch in Spanish most of the time. Hmm. So, an easy conclusion here, is if you want to attract the Hispanic audience specifically, you need to be on Youtube. Plus, it's much less expensive to be on Youtube than on cable or other national TV programs.
Hey there, this is Michael from Serr.biz in Annapolis Maryland, and I just want to point out another Maryland Youtube SEO marketing success. Last week, with the Pokemon Go craze, I made a custom Google Map of where my son and I have found Pokemon in Annapolis. Additionally, I made a simple Youtube video and a Pokemon channel on Naptown.today. After pushing the video and related blog post out through a branded social network, the custom Google Map, Video, Channel on Naptown.today and even a couple of the related graphics I made are all in the top ten of Google for the following search terms:
