Here are highlights from my first session with James Scott of Real World Influence. He is a business coach. The actual session lasted over an hour and I found his mentoring to be extremely useful. As a freelance consultant, I highly recommend his service. Having an objective, non-biased opinion and POV is truly valuable.
I will be working with James again soon!

Joomla RSS and SEF Bug Fix with .htaccess

Today we found a fixed a bug in Joomla 3.8.11. The problem was with the SEF (search engine freindly) url created for our RSS feed.

For example.
The non-sef url is this:
https://www.serr.biz/index.php?option=com_content&view=category&layout=blog&id=8&Itemid=1127&format=feed&type=rss

When url rewriting is turned on, the url becomes this:

Today we made a really simple, static image montage video for a car dealer in Glen Bernie, Maryland. We did so in association with aGreaterTown.com. We banged the video out rather quickly, along with an associated landing page on AGT, then published the video the AGT Youtube channel, which is also new. In less the 11 minutes, the Youtube video and the aGreatertown.com car dealer page were both seen in the top ten of Google for the targeted keyword phrase "Maryland Hummer H1 For Sale." Mind you, this is not an overly competitive term as there are only about 60K page competing for it. However, as part of a longer term strategy to build on and expand the AGT video collection and micro pages within the card dealer profile and direct website, this content marketing tactic will increase the viability of the car dealer over time. Also, we expect, that the YouTube video will drop out in a few days, then re-emerge as either the parent AGT page and/or the dealer page. That is the common course of a new YT video tied to a related text page / parent website. If you would like to learn more about how Serr.biz can help with your car dealer marketing or other SEO needs, request a free seo audit and let's get to know each other a bit before jumping in a relationship. ;)

SEO Audit for Vactaion Rentals

We received request to perform a SEO audit for an old school local directory that wants to now include vacation rentals as part of its SEO. They have asked to stay anonymous, which we have granted.

Starting with a private mode search of Google we discovered the target website, as we suspected, did not rank in the top ten, or twenty, or 100 of Google for the given search term. That phrase, "Vacation Rentals", is extremely competitive with a slew of big name advertisers such has VRBO, AirBNB, Expedia, etc. Those sites, and others, all have extensive content, back links and marketing budgets which will be hard to compete with, unless the target website has millions to invest in content expansion and advertising.

However, it's good to have goals, though we recommend they refine their goals to target hyper-local terms which will produce faster results. IE: City Name vacation rentals.

So, the audit.