A couple days ago in the morning I noticed some activity in the trees out the window of my Annapolis, MD home. There were two large owls flying about, landing, changing positions. Watching something. Hunting. A squirrel. After a few moments, they flew away, but I did get a few shots to add to my nature photography collection. Enjoy.
Back on April 1st, 2016, we started designing and building a spec website targeting the rehab space. It's called Lifeboat.press, you can see the first announcement here. Well, in about 5 days, we started seeing some solid, if hyper-granular hyper-local, SEO success for related rehab terms. In short, we got 4 search terms to rank in the top ten of the Google search engine results page. In some cases, more than one page ranked well. If you like, search the following terms and see where Lifeboat.press or related its related Youtube marketing channel / videos are ranked. If you need help with your Rehab Marketing or other SEO, contact us for a free quote.
Today we created and launched another rehab marketing video for our spec project Lifeboat.press. It's a simple graphic zoom with the story of an alcoholic lawyer in Portland, Oregon who was the child of an Alcoholic father. She became a perfectionist and a functioning alcoholic, but after her mothers death returned to AA and has stayed sober ever since.
Serr.biz has started a new spec project called Lifeboat.press, an ever growing collection of personal stories about getting and staying sober along with social news updates from verified rehab centers across the USA. Currently, the site is in a soft launch / partial beta and accepting submission of stories of hope and recovery from people with more than one year of sobriety. To learn more, visit http://www.Lifeboat.press. *Unless requested otherwise, stories of sobriety will be published anonymously.
As part of the soft launch, Serr.biz has also created 2 Youtube videos which you can view directly here:
New England Rehab - Dual Recovery and 20 below hippy drunk - Alaska rehab
Yesterday, 3/30/16, Facebook made a change to how a business page manager see the news feeds of the pages your brand is following. Unfortunately, Facebook did not bother to make any sort of announcement about this that we could find. After grinding our teeth for a few hours and searching all about, we found a solution. But, first, here is the problem specifically. Prior to 3/30/16, a person just had to switch from being themselves to their brand identity as normal by going to the page manager channel and "logging" in as the brand identity. Then, the brand page would come up and the social brand manager could then just click 'home' and view the social updates of the pages they were following as their brand identity. Not anymore. The LOGIN and the HOME links are gone.
Over the Easter weekend I had a chance to get to Downtown Annapolis, MD and take some photos for Naptown.today. This Youtube video montage titled "Annapolis Photography Spring 2016" was created from the best photos from a walk around the pier and then up at the Capital building. If you would like to see still photographs, visit the Naptown.today photography blog and filter by the tag springtime2016mz. I will be adding all the still photographs under that tag over the next day or so.
A couple Fridays ago, I took a boat trip up the Chesapeake Bay after launching from Eastport. We traveled under the Bay Bridge and went to The Point Restaurant in Arnold. Using Youtube's video editor I made a simple video and posted it on Naptown.Today's Youtube channel
Has everyone seen the new Facebook "like" options aka emoticons? If not, just go to your Facebook stream and "like" something. But, before clicking, hesitate a second and you will see fun new suite of emoticon options of like, love, haha, wow, sad and angry. Very fun, very cool, and very about time! Should be interesting to see how these new options play out in social media marketing.
According to an article by Greg Sterling over at Search Engine Land, Google is experimenting with select local businesses to now show a Local Business Card directly in the search results related to the brand using the tool. The tool is, apparently, the same as the one used for the Candidate Card, which Google released back in January 2016. An example of how the "card" information displays can be seen by searching "Healthy Choice Massage". Ahealthychoicemassage, a small local business in Lincoln, NE not only shows up as the standard business listing to the right of the search results, but now also has a carousal of specific posts they made using the tool. Cool. Evidently, the tool will not only allow for static images, but animated gifs, video and text messages up to 14,400 characters. Currently, this tool is only available to select business and there is no clear why to get on a waiting list or any indication if the tool will become a permanent function. However, if it does become available to the public, this will be an excellent opportunity for small business owners to further control, to a degree, what is seen in the search results regarding their brand. Additionally, it may also help Google increase its social network market share. We'll see.
Yesterday, as I mentioned in a previous post, we created a web marketing video for our client CBOstyle.com. Because of the way we structured the clients social network of primary and secondary profiles, the video, in literally 10 minutes, made it's way to the top of Google for the search term "St Michaels sandals". Now, before we toot our horn to loud, lets be honest. "St Michaels Sandals" is a very, hyper-local search term. Being number one for that term is not going to help my client buy a yatch. However, it is a start. Over time, the as we build more web marketing videos for the client, combined with social media optimization and on-site technical seo of their site (CBOstyle.com), which we have not done yet, the video, the website and their related social profiles should have a steady increase of organic traffic for, at least, St Michaels MD related search terms.
Watch the Annapolis SEO - St Michaels video directly at YouTube here.
Over the weekend, the actual YouTube video in question dropped out of the top ten, but the clients FB page, which also has the video on its wall, is number one for the search term. And, the clients Google Map page is also listed with a premium position. Interesting.