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A couple Fridays ago, I took a boat trip up the Chesapeake Bay after launching from Eastport. We traveled under the Bay Bridge and went to The Point Restaurant in Arnold. Using Youtube's video editor I made a simple video and posted it on Naptown.Today's Youtube channel
Has everyone seen the new Facebook "like" options aka emoticons? If not, just go to your Facebook stream and "like" something. But, before clicking, hesitate a second and you will see fun new suite of emoticon options of like, love, haha, wow, sad and angry. Very fun, very cool, and very about time! Should be interesting to see how these new options play out in social media marketing.
According to an article by Greg Sterling over at Search Engine Land, Google is experimenting with select local businesses to now show a Local Business Card directly in the search results related to the brand using the tool. The tool is, apparently, the same as the one used for the Candidate Card, which Google released back in January 2016. An example of how the "card" information displays can be seen by searching "Healthy Choice Massage". Ahealthychoicemassage, a small local business in Lincoln, NE not only shows up as the standard business listing to the right of the search results, but now also has a carousal of specific posts they made using the tool. Cool. Evidently, the tool will not only allow for static images, but animated gifs, video and text messages up to 14,400 characters. Currently, this tool is only available to select business and there is no clear why to get on a waiting list or any indication if the tool will become a permanent function. However, if it does become available to the public, this will be an excellent opportunity for small business owners to further control, to a degree, what is seen in the search results regarding their brand. Additionally, it may also help Google increase its social network market share. We'll see.
Yesterday, as I mentioned in a previous post, we created a web marketing video for our client CBOstyle.com. Because of the way we structured the clients social network of primary and secondary profiles, the video, in literally 10 minutes, made it's way to the top of Google for the search term "St Michaels sandals". Now, before we toot our horn to loud, lets be honest. "St Michaels Sandals" is a very, hyper-local search term. Being number one for that term is not going to help my client buy a yatch. However, it is a start. Over time, the as we build more web marketing videos for the client, combined with social media optimization and on-site technical seo of their site (CBOstyle.com), which we have not done yet, the video, the website and their related social profiles should have a steady increase of organic traffic for, at least, St Michaels MD related search terms.Watch the Annapolis SEO - St Michaels video directly at YouTube here.
Over the weekend, the actual YouTube video in question dropped out of the top ten, but the clients FB page, which also has the video on its wall, is number one for the search term. And, the clients Google Map page is also listed with a premium position. Interesting.
Yesterday we created and published a web marketing video for CBOstyle.com. Take a look.
Is the wrong email landing page killing sales?
Recently we received a small web help request from client who manages a popular ecommerce store based in Maryland. Specifically, she received a notice from a board member that his wife could not easily find a specific product the company had sent an email blast about. Having reviewed the complaint, and tested their platform we discovered that the problem was a common mistake many email marketers make: Linking to a generic landing page.
Check out this new YouTube marketing video we created for an Annapolis, MD estate sale services company. In less than 3 hours, it is already ranked number 10 when you search Google for "Annapolis estate sale services". Pretty sweet!
Wordpress has officially announced the 4.4.2 release. They have fixed 17 Bugs and 2 security issues with version 4.4.1. and STRONGLY encourage ALL WP users to UPDATE their websites ASAP.
Need help upgrading your Wordpress site? Give us a call
Over on JeffBullas.com, Anna Guerreo, from Canva.com has written a fairly in-depth article titled "10 types Of Visual Social Media Posts That Get Shared Like Crazy." Overall, the article provides some indepth tips for improving your graphic messaging in social, as well as your blog. The 10 points are:
1) High quality stock photography (Grab some creative commons in our "cover" channel).
2) Screenshots (if applicable to your article. IE: Case studies)
4) Personal photographs (IE. Boss, staff photos)
5) Behind the scenes (IE. Show what does into the making of your product / services)
6) Inspiration quotes
7) Original design - Develop brand guidelines and stick to them
8) Brand Essence - Show your product in ways that benefit the customer
9) Action shots which stimulate follower imagination positively toward your brand.
10) Use a color palette that is striking.
In her article Guerro states that people grasp the meaning of visual content 60,000 time faster than reading text. She does not support that claim with any sort of scientific data. However, I do believe it's true in so much as images, especially good images, are much more engaging than plain text. This holds true especially in the social media world. Case in point: I regular scroll past text only tweets on twitter in favor or finding a tweet with an image that engages me. Although, images are not enough in my opinion. Images engage, but the text, content and context of the images ultimately bring more value. For example, in Guerreo's own article, there are plenty of images that are interesting and engaging, but the real value is in the text explaining the nuances of each graphic and why the visual assest in its specific context works. To further illustrate that point, read her full article. You will discover much more meaning and value from the 10 tips listed above.
Find and follow the official social brand pages of Anna Guerreo.
The people over at SpringMediaDesign.uk, have written a very nice article about why email marketing still reigns supreme. They also made a nice distinction as to what content marketing, social media marketing, and email marketing is, and isn't, and how to use the three together.
The short version is this.
1) Content marketing is simply blogging (Onsite and off)
2) Social media marketing is promotion of your content to increase brand awareness and garner subscribers
3) Email marketing is the tool to generate actual sales
They also provide some solid tips with stats about how best to optimize your email marketing campaign. Hint - Be specific and segment!
Read source article : http://www.springmediadesign.uk/blog/why-email-marketing-still-reigns-supreme/
Check out all of SpringMediaDesign.uk social brand pages >>
Email Image Credit: Jase Digital Media (Creative Commons)
Crown Image Credit: https://commons.wikimedia.org/wiki/File:Crown_of_Italy.svg(Creative commons)
Who uses Maadly?
Don't know what it is? It's a new, gamified network that let's people from all over the world share their life and earn karma points. Upon closer inspection is sounds like it could be cool because there is no friending or following required. Just share your "beat" with the world, and if people like it, BOOM! Karma points and your post can go viral... Now, the reason we ask if anyone is using it is because even though it sounds cool, it also sounds like it could be a nightmare. You could be getting notified endlessly of total random things from complete strangers. Given this, and the fact it is only available on the Apple platform, we have not tried it. However, if you have tried it, love it or hate it, let us know your thoughts.
You can download it here.