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Is the wrong email landing page killing sales?
Recently we received a small web help request from client who manages a popular ecommerce store based in Maryland. Specifically, she received a notice from a board member that his wife could not easily find a specific product the company had sent an email blast about. Having reviewed the complaint, and tested their platform we discovered that the problem was a common mistake many email marketers make: Linking to a generic landing page.
Check out this new YouTube marketing video we created for an Annapolis, MD estate sale services company. In less than 3 hours, it is already ranked number 10 when you search Google for "Annapolis estate sale services". Pretty sweet!
Wordpress has officially announced the 4.4.2 release. They have fixed 17 Bugs and 2 security issues with version 4.4.1. and STRONGLY encourage ALL WP users to UPDATE their websites ASAP.
Need help upgrading your Wordpress site? Give us a call
Over on JeffBullas.com, Anna Guerreo, from Canva.com has written a fairly in-depth article titled "10 types Of Visual Social Media Posts That Get Shared Like Crazy." Overall, the article provides some indepth tips for improving your graphic messaging in social, as well as your blog. The 10 points are:
1) High quality stock photography (Grab some creative commons in our "cover" channel).
2) Screenshots (if applicable to your article. IE: Case studies)
4) Personal photographs (IE. Boss, staff photos)
5) Behind the scenes (IE. Show what does into the making of your product / services)
6) Inspiration quotes
7) Original design - Develop brand guidelines and stick to them
8) Brand Essence - Show your product in ways that benefit the customer
9) Action shots which stimulate follower imagination positively toward your brand.
10) Use a color palette that is striking.
In her article Guerro states that people grasp the meaning of visual content 60,000 time faster than reading text. She does not support that claim with any sort of scientific data. However, I do believe it's true in so much as images, especially good images, are much more engaging than plain text. This holds true especially in the social media world. Case in point: I regular scroll past text only tweets on twitter in favor or finding a tweet with an image that engages me. Although, images are not enough in my opinion. Images engage, but the text, content and context of the images ultimately bring more value. For example, in Guerreo's own article, there are plenty of images that are interesting and engaging, but the real value is in the text explaining the nuances of each graphic and why the visual assest in its specific context works. To further illustrate that point, read her full article. You will discover much more meaning and value from the 10 tips listed above.
Find and follow the official social brand pages of Anna Guerreo.
The people over at SpringMediaDesign.uk, have written a very nice article about why email marketing still reigns supreme. They also made a nice distinction as to what content marketing, social media marketing, and email marketing is, and isn't, and how to use the three together.
The short version is this.
1) Content marketing is simply blogging (Onsite and off)
2) Social media marketing is promotion of your content to increase brand awareness and garner subscribers
3) Email marketing is the tool to generate actual sales
They also provide some solid tips with stats about how best to optimize your email marketing campaign. Hint - Be specific and segment!
Read source article : http://www.springmediadesign.uk/blog/why-email-marketing-still-reigns-supreme/
Check out all of SpringMediaDesign.uk social brand pages >>
Email Image Credit: Jase Digital Media (Creative Commons)
Crown Image Credit: https://commons.wikimedia.org/wiki/File:Crown_of_Italy.svg(Creative commons)
Who uses Maadly?
Don't know what it is? It's a new, gamified network that let's people from all over the world share their life and earn karma points. Upon closer inspection is sounds like it could be cool because there is no friending or following required. Just share your "beat" with the world, and if people like it, BOOM! Karma points and your post can go viral... Now, the reason we ask if anyone is using it is because even though it sounds cool, it also sounds like it could be a nightmare. You could be getting notified endlessly of total random things from complete strangers. Given this, and the fact it is only available on the Apple platform, we have not tried it. However, if you have tried it, love it or hate it, let us know your thoughts.
You can download it here.
CMS Critic has conducted a public poll to choose the best Free CMS system in the world. Their readers choose Joomla!. We couldn't agree more! Congratulations Joomla!Source: http://www.cmscritic.com/announcing-the-2015-winner-for-best-free-cms/
While surfing about today we came across Boost Insider and thought we'd give it a try. They are a PPC and CPA marketing platform that pays "social influencers" to drive traffic and sales to their various marketing clients. (At the time of writing, from what we can find on their site, the highest pay out is $12.50 per sign up for a dry cleaning service in San Francisco.) In shor,t it is an affiliate marketing platform geared toward social media users. There are a number of such programs and affiliate marketing platforms. We've tried such programs in the past. Other than Google Adsense, we have rarely been paid for driving traffic and sales. There is usually some technicality as to why the publisher does not want to pay. However, one in one hundred programs actually work. So, we are testing Boost Insider. You can too. If you want to make money for promoting items you like and that are relevant to your audience, try Boost Insider. Let us know the results. We will also share our experience as time goes on.
This is interesting. Over at UnitedByJoomla.com, they are having a bundled package sale of geek related things. The price itself is good, if need the items, but what's interesting is the sales tactic. They have super low price that increases by one dollar with every purchase. Hmm. What a tactic! Though I don't need the specific product offering, I felt a tinge of "hurry up and buy" before the price increases. I've never seen this tactic applied with such granularity before. Of course, I've heard of "buy now before the price changes", but that traditionally means AFTER the SALE. Not, during the sale. Hmm. I can see this being implemented pretty much across every industry with an online shop. If anyone tries this, we would love to know how it works out.