Digital marketing showcase

SEO Audit for Vactaion Rentals

We received request to perform a SEO audit for an old school local directory that wants to now include vacation rentals as part of its SEO. They have asked to stay anonymous, which we have granted.

Starting with a private mode search of Google we discovered the target website, as we suspected, did not rank in the top ten, or twenty, or 100 of Google for the given search term. That phrase, "Vacation Rentals", is extremely competitive with a slew of big name advertisers such has VRBO, AirBNB, Expedia, etc. Those sites, and others, all have extensive content, back links and marketing budgets which will be hard to compete with, unless the target website has millions to invest in content expansion and advertising.

However, it's good to have goals, though we recommend they refine their goals to target hyper-local terms which will produce faster results. IE: City Name vacation rentals.

So, the audit.

Over at Quaro there was a request to help improve SEO for an Anime site hosted on Blogger: https://www.animekayo.cf/

To start, we would never host a site on Blogger as there are limitations to what you can do.We only use Blogger as a distribution point for official brand content.

That aside, this site had the following SEO errors.

Alexa.com recently wrote an interesting article about negative SEO (search engine optimization). In short, negative SEO is when, presumably, a competitor or just a malicious person, uses black hat SEO tactics to hurt your website. The 4 primary tactics are:

On November 16th, in association with GalileoTechMedia.com, Serr.biz attended the American Association Marketing NYC event at Bravo Media. While there, we invited AMA members and guests to give a quick elevator pitch about their company / services. Though the lighting in the space provided wasn't ideal, we got a bit creative in the editing process by reducing actual clip size and also played around with Premiere's Perspective > Basic 3D motion tool to make the videos more appealing. Overall, the feedback for AMA as well as others has been very positive. Additionally, the related Youtube videos and blog post on GalileoTechMedia.com has attained some top ranking in Google Video search and Youtube search for the search phrase "American Marketing Association NYC Event". Give it a try yourself and see what you can see.

Last week GalileoTechMedia.com published a video that Michael Zittel wrote and produced for them. It is a lengthy work that has many step by step screenshots / video clearly illustrating 9 primary things every YouTube channel owner can do to improve their search engine optimization. To learn more, watch the video, or the full article here: https://galileotechmedia.com/youtube-seo-tips