SEO Audit for Vactaion Rentals
We received request to perform a SEO audit for an old school local directory that wants to now include vacation rentals as part of its SEO. They have asked to stay anonymous, which we have granted.
Starting with a private mode search of Google we discovered the target website, as we suspected, did not rank in the top ten, or twenty, or 100 of Google for the given search term. That phrase, "Vacation Rentals", is extremely competitive with a slew of big name advertisers such has VRBO, AirBNB, Expedia, etc. Those sites, and others, all have extensive content, back links and marketing budgets which will be hard to compete with, unless the target website has millions to invest in content expansion and advertising.
However, it's good to have goals, though we recommend they refine their goals to target hyper-local terms which will produce faster results. IE: City Name vacation rentals.
So, the audit.