Everyone is talking about how social media is the latest, greatest marketing platform. There are so many ways to reach people and to understand what they want and why, it almost seems like a no-brainer. However, many do not seem to believe that social media can work for them or have failed to generate the desired results. This could be due to strategy, tactics, or the emphasis of the campaign.
For professionals falling in the category of skeptics, or those simply stuck with how to take advantage of these platforms, keep the following ways to use social media to boost sales and drive profit margins in mind.
SEO writers are experts at optimizing text content online in such a manner that that specific page is highly likely to turn up in first search results. SEO is a very common concept but not everyone can master it as it requires a strategic mind and techniques to be implemented. SEO writers are a big part of SEO services and SEO firms and they are specialized in their field of work. Here are 5 secrets that make SEO writers so good at their work:
On the show Mad Men, the cast of characters working at a fictional advertising firm in New York City in the 1960s frequently agonize over their “audience.” Who are the customers their client wants to reach, and what do they really want?
In 2015, this almost seems like a quaint problem, as consumers are volunteering in droves to publish personal information online in social media profiles. However, many businesses struggle to find the answers to those same questions the Mad Men were asking half a century ago.
Major firms, such as Goldman Sachs, are taking big bets on the power of social media to generate data that will drive business decisions. No longer are suited men in smoky board rooms making “gut” decisions; it is “decision engineers” with billions of data points running complex analysis that drive business in the contemporary market.
What Democrats Learned From Their Social Media Strategy in 2014
The State of the Union Address marked the beginning of what is likely to be a very busy year in politics. Republicans and Democrats are raising money and building campaign infrastructure to gear up for the 2016 elections.
The Democratic Party’s social media presence is well known as an effective fundraising and political tool. While they may have failed to generate turn out in the recent mid-term elections, social media helped candidates to raise record-breaking amounts of campaign finance money.
Ever since the 2008 Obama Presidential Campaign, Democrats have fine-tuned what has become a nearly unbeatable fundraising machine. How they have done it and what can be learned from their methods is quite interesting.
The fight for net neutrality is on again. To help illustrate what is at stake, the folks at FightForTheFuture.org have set up BattleForTheNet.com which has a variety of protest widgets and a wealth of related resources to help YOU PROTEST the potentail slowdown of the internet that Comcast and other cable companies are fighting for. (How will they slow down the net? They want to start charging websites for faster service and delivery times. In short, big companies will be forced to pay more to be seen at faster speeds. The added cost will of course be passed on to consumers. And, smaller companies and organizations will simple be put in the slow lane if they can't afford to be in the fast lane. That too will hurt as small business is what drives America. So, to join the protest and raise awareness of the pending vote on Feb 26th, just add one of these countdown widgets to your site, share it, and visit BattleForTheNet.com for more details.
Found this nice infographic over at Dazeinfo.com. It's a nice infographic of the history of Facebook Marketing and why FB social marketing has become preferred among many social media marketers.
Source: Daze Info
Have you ever crammed around a laptop for a video conference? Ever jostled for a better view while watching a sports game at a party? Ever wanted to feel like you lived in a sci-fi fantasy world? Well, there is no fantasy about it. Check out Puffer Fish Displays. They offer a crystal ball video screen that literally displays media in a 360 degree sphere. It reminds me of Lord Of The Rings: Two Towers and Prometheus when the Android activates the Aliens spaceship navigation. Besides having one of these for personal fun, the business applications are pretty exciting. Beyond just "display" and signage for museums and trade shows, their displays can also be interactive. Because of the relative novelty of the displays, I would pretty much stop at any trade show booth, store, kiosk that had one of these. I want one. I want one. I want one!
MOZ Domain Authority and NEW Extensions - Wait for it..
Some months ago we bought some new domains with the new extensions like .company, .today, etc. Though both domains are ranking well in the SERPS for their respective keywords, we've noticed that the Moz Domain Authority has held steady at 1, which every new site gets.
Patience, we thought. Patience. Well, finally we asked MOZ directly if they have issues and the new domain extensions, and what do you know?
YES, MOZ is having problems with setting domain authority for new domain extensions with Mozscape API connected products like the Firefox browser plugin. Here is what they said specifically on the FB conversation we had..
"You are correct. Unfortunately, we're still working on upgrades to our tools in order to better serve the new domain extensions. Right now, they are not working. We expect this work to be done within the first half of 2015...Specfically this affects our Mozscape API, which is used for DA, PA, and our OSE tool. Moz Analytics and our other tools are just fine with the new extensions."
So, there you have it. If you have a domain with a NEW extension such .gallery, .company, .today, etc, your domain authority will not change from 1 until some time in the first half of this year.
Does that mean you should not continue working on building great content and your in-bound marketing efforts? Of course not. It just means we have to wait little longer until the new domain extensions have been incorporated into MOZ. When they are, your sites DA and PA should increase dramatically if you've been practicing good content and in-bound marketing strategies.
One of of the biggest mistakes small and large companies make with social media marketing is they forget the "social". Everything they do is old school marketing - sell, sell, sell! That's a sure fire way to kill your social media audience. People want to know about brand. They want to know the people and personalities behind the brand. They not only want this, they need it. They need to feel there is some humanity behind it all. Of course, brands have to be careful not to stray into politics or religion (Unless of course that is part of their mission), but they should definitely reveal their human side. Even though corporations are legally considered people in America, corporations are not really people. People are what make a corporation and people are what make social media marketing successful. And, on that note, the above holiday meme, I thought was a very clever, and a fun way to show the people behind the large luxury brand WaterWorks. (They are an international bath and kitchen company known for quality, artisan products and are beloved by the interior design community).
Most SEO and online marketing professionals know the Google tool bar Page Rank stopped being an effective indicator of a websites authority about a year ago. However, there is still tons of sites trying to sell advertising based on their websites "Page Rank" as well as individual companies obsessing about why their page rank has not gone up despite all their efforts of good brand seo.
Though Google still uses PR in the back end of the algorithm, they have said in their typical sideways fashion, they are most likely NOT going to be updating PR again. John Mueller from the Google Switzerland team said this in a video post to the official Google Webmaster channel.
How to Create a Social Media Campaign that Matters
Social media integration into a website is incredibly important for anyone who wants to take complete advantage of its massive potential. A website that seamlessly integrates, promotes and includes social media as a part of its overall marketing strategy is one that puts itself in a strong place for success. But, how do you do that and what do you need to look out for? Well below we’re going to show you the best practices to ensure you get the most from social media when adding it to your website.