JenGallizzo.com, a professional organizer based on Crofton, MD requested a free SEO audit of her website. The target keyword phrase she suggested was "professional organizer". That phrase, according to Google Adwords, has a national search volume of over 9,000 searches per month. She already utilizes Google Adwords and has a Google Map listing.
Regarding her search engine ranking, she has none. We searched in private mode so as not to bias results with our web history. She did not show up in the top ten or twenty of the search phrase "professional organizer". However, Google Map listings did show above the organic results, and she is ranked in Google maps at about number 15. This means she has an opportunity to increase you SERP by gathering some reviews and utilizing Googles new "post" functions.