Where Is SEO headed?
Guest blog by Johnathan Rothschild
Search Engine Optimization(SEO), used to be simple. You could spam away, with automated bots, and SEO was essentially a competition. The person who could spam the most, would be on page 1, and in the top positions. This was as a result of Google not “holding links against you.” The policy was, a low quality link wouldn’t hurt you, it just wouldn’t give you credit. With the release of the Penguin algorithm, this changed. Now, low quality links hurt you, and can prevent you from ranking well. In certain cases, you can even get a manual penalty as a result of excessive low quality backlinks. Even amidst all these algorithmic changes, the future of SEO is extremely clear. The emphasis is now on high quality Search Engine Optimization techniques. That means having not just “good,” websites, but instead having amazing websites. It means thinking about how to improve the user experience, thereby improving time spent on the website. It means building a user friendly navigation system on your website, and thereby making it easier for your users.