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Lifeboat.press - Sober stories of hope & rehab

Serr.biz has started a new spec project called Lifeboat.press, an ever growing collection of personal stories about getting and staying sober along with social news updates from verified rehab centers across the USA. Currently, the site is in a soft launch / partial beta and accepting submission of stories of hope and recovery from people with more than one year of sobriety. To learn more, visit http://www.Lifeboat.press. *Unless requested otherwise, stories of sobriety will be published anonymously. As part of the soft launch, Serr.biz has also created 2 Youtube videos which you can view directly here: New England Rehab - Dual Recovery and 20 below hippy drunk - Alaska rehab
How do I view Facebook business page news feeds

How do I view Facebook business page news feeds?

Yesterday, 3/30/16, Facebook made a change to how a business page manager see the news feeds of the pages your brand is following. Unfortunately, Facebook did not bother to make any sort of announcement about this that we could find. After grinding our teeth for a few hours and searching all about, we found a solution. But, first, here is the problem specifically. Prior to 3/30/16, a person just had to switch from being themselves to their brand identity as normal by going to the page manager channel and "logging" in as the brand identity. Then, the brand page would come up and the social brand manager could then just click 'home' and view the social updates of the pages they were following as their brand identity. Not anymore. The LOGIN and the HOME links are gone.

New Facebook Like options - Annapolis SMM

New Facebook "Like" options - Annapolis SMM

Has everyone seen the new Facebook "like" options aka emoticons? If not, just go to your Facebook stream and "like" something. But, before clicking, hesitate a second and you will see fun new suite of emoticon options of like, love, haha, wow, sad and angry. Very fun, very cool, and very about time! Should be interesting to see how these new options play out in social media marketing.

Watch video of New Facebook Like Options on YouTube


Google Local Business Cards coming soon

Google Local Business Cards coming soon?

According to an article by Greg Sterling over at Search Engine Land, Google is experimenting with select local businesses to now show a Local Business Card directly in the search results related to the brand using the tool. The tool is, apparently, the same as the one used for the Candidate Card, which Google released back in January 2016. An example of how the "card" information displays can be seen by searching "Healthy Choice Massage". Ahealthychoicemassage, a small local business in Lincoln, NE not only shows up as the standard business listing to the right of the search results, but now also has a carousal of specific posts they made using the tool. Cool. Evidently, the tool will not only allow for static images, but animated gifs, video and text messages up to 14,400 characters. Currently, this tool is only available to select business and there is no clear why to get on a waiting list or any indication if the tool will become a permanent function. However, if it does become available to the public, this will be an excellent opportunity for small business owners to further control, to a degree, what is seen in the search results regarding their brand. Additionally, it may also help Google increase its social network market share. We'll see.

View on Youtube

Chesapeake Bay Outfitters, St Michaels Maryland

We have begun working with a new client Chesapeake Bay Outfitters in St Michaels, Maryland. They are a boutique specialty shop that offers men and woman's clothing, footwear, accessories, jewelry and home decor gift items that are emblematic of the Chesapeake Bay life style. Their popular brands include Uggs, Sperry, etc. Of course, as perk of working with Serr.biz, we have a created a featured listing on SocialBrandsToday.com. To learn more about Chesapeake Bay Outfitters, visit their website directly at CBOstyle.com and for be sure to visit their SocialBrandsToday.com social brand page to find and follow them in the prime social networks. Chesapeake Bay Outfitters Official Social Brand Pages
How often should I email clients?

Just watched this video. It was worth it, even though you have to subscribe to their newsletter. Some interesting ideas. The short answer of the question, "How often should I email clients?"... is 5 times per week. 3 on. 1 off. 2 on. 1 off. Segmented customers who ask for more, get more via segmented re-opt-in. Watch the video for that means. ‪#‎emailmarketing‬ ‪#‎annapolis‬ ‪#‎maryland‬

Worth the watch. Some interesting ideas. The short answer of the question, "How often should I email clients?", is 5...

Posted by Serrbiz on Thursday, February 25, 2016

Is the wrong email landing page killing sales?

Baltimore - Is the wrong email landing page killing sales?

Recently we received a small web help request from client who manages a popular ecommerce store based in Maryland. Specifically, she received a notice from a board member that his wife could not easily find a specific product the company had sent an email blast about. Having reviewed the complaint, and tested their platform we discovered that the problem was a common mistake many email marketers make: Linking to a generic landing page.

10 tips to boost social images

Over on JeffBullas.com, Anna Guerreo, from Canva.com has written a fairly in-depth article titled "10 types Of Visual Social Media Posts That Get Shared Like Crazy." Overall, the article provides some indepth tips for improving your graphic messaging in social, as well as your blog. The 10 points are:

1) High quality stock photography (Grab some creative commons in our "cover" channel).
2) Screenshots (if applicable to your article. IE: Case studies)
3) Infographics
4) Personal photographs (IE. Boss, staff photos)
5) Behind the scenes (IE. Show what does into the making of your product / services)
6) Inspiration quotes
7) Original design - Develop brand guidelines and stick to them
8) Brand Essence - Show your product in ways that benefit the customer
9) Action shots which stimulate follower imagination positively toward your brand.
10) Use a color palette that is striking.

In her article Guerro states that people grasp the meaning of visual content 60,000 time faster than reading text. She does not support that claim with any sort of scientific data. However, I do believe it's true in so much as images, especially good images, are much more engaging than plain text. This holds true especially in the social media world. Case in point: I regular scroll past text only tweets on twitter in favor or finding a tweet with an image that engages me. Although, images are not enough in my opinion. Images engage, but the text, content and context of the images ultimately bring more value. For example, in Guerreo's own article, there are plenty of images that are interesting and engaging, but the real value is in the text explaining the nuances of each graphic and why the visual assest in its specific context works. To further illustrate that point, read her full article. You will discover much more meaning and value from the 10 tips listed above.

Source Article: http://www.jeffbullas.com/2015/05/05/10-types-of-visual-social-media-posts-that-get-shared-like-crazy/

Find and follow the official social brand pages of Anna Guerreo.

Why does email marketing reign supreme?

The people over at SpringMediaDesign.uk, have written a very nice article about why email marketing still reigns supreme. They also made a nice distinction as to what content marketing, social media marketing, and email marketing is, and isn't, and how to use the three together.

The short version is this.

1) Content marketing is simply blogging (Onsite and off)
2) Social media marketing is promotion of your content to increase brand awareness and garner subscribers
3) Email marketing is the tool to generate actual sales


They also provide some solid tips with stats about how best to optimize your email marketing campaign. Hint - Be specific and segment!

Read source article : http://www.springmediadesign.uk/blog/why-email-marketing-still-reigns-supreme/

Check out all of SpringMediaDesign.uk social brand pages >>

Email Image Credit: Jase Digital Media (Creative Commons)

Crown Image Credit: https://commons.wikimedia.org/wiki/File:Crown_of_Italy.svg

(Creative commons)
Serr.biz LLC, Maryland SEO Company
339 Kingsberry Drive, Annapolis, Maryland, 21409.
Phone: 917.435.0662