Washington DC seo for associations : Manufacturer
Out of 22 on page elements reviewed, our SEO audit tool recorded 4 errors and 8 warnings for improvement for this manufacturing association based in Washington, DC. The term used to find them in Google was "Manufacturing Leadership Program". Though this site has a variety of issues, they have a seriously strong back-link popularity profile. It is so strong, it outweighs many of their minor technical errors and lack of in-depth content. According to MOZ they have a domain authority of 74 and over 24 million back-links from over 3,000 separate domains. So, even though they have technical search engine optimization problems, they still show up in the top ten of the search engines for their targeted term.
Don't fix it if it ain't broke! Not True!
Though that's a fine saying, but in todays world it's not really good enough to be "top ten". As you can see from the screen shot, they are way down below the fold, and in mobile, even further down. So, even though they have top ten ranking, we recommend they consider the minor adjustments to try to move into the top position. Given their current DA, and back-links, the minor adjustments should produce top 5 results in 30-60 days.
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Current organic ranking for target keyword phrase in Google
Keyword: Manufacturing Leadership Program
Ranking: Page 1 in Google out of 7.1 million pages related to "Manufacturing Leadership Program".