Many agents and brokers are still doubtful of social media and its benefits to their individual and company brands. Below is a perfect example of how real estate agents and brokerage firms leverage social media to increase traffic and clients.
A work associate of mine recently rented an apartment in New York City. After the transaction, the real estate agent who helped him posted a "congratulation" notice to his page on Facebook. "Congratulations on your new apartment John. Thank you for your business."
John "liked" the public shout out on the agents page. One of Johns friend saw Johns "like" and sent John a message via Facebook. It read something like this.
"Hey. When do I get to see the new digs? By they way, I'm looking for an apartment. How did you like working with that guy?" John responded positively, and his friend is now working with the agent to find and apartment in NYC.
The above is an actual story. I changed the names of course, but the essence is of the story is how social media works for agents and brokers alike.
Given this, any agent or brokerage firm that does not invest time in building and maintaining their social media brand is missing out.
On that note, any company that does not leverage social media is missing out.
*To make the "shout out" a bit more personal, the Agent, after the signing and giving the client the keys, the agent could have taken a photo of the Client in their new space. The agent could then also tag the photo with the clients name, and Facebook would have notified the client directly.
*As the Facebook Graph Search function evolves, this type of activity is going to become more, and more important and relevant to people finding info through Facebook.