Google announced today via the YouTube : Creator Monthly newsletter that they have now added #hashtag functionality to YouTube. We gave it a quick test by search for Bernie as a keyword and as a hashtag. From the search results in the video you can see that yes, indeed, using a #hashtag in the search produced different results, and in this case, a video that was created about 5 hours ago moved to the top ten of YouTube search results. Cool. Now, marketers, have yet another simple tool to get into the top ten of, at least, YouTube search results. And, if combined with brand marketing and a unique search term #hashtag, should be able to maintain consistent top level ranking in both YouTube as well as Google proper.
Watch video at Youtube