Over on JeffBullas.com, Anna Guerreo, from Canva.com has written a fairly in-depth article titled "10 types Of Visual Social Media Posts That Get Shared Like Crazy." Overall, the article provides some indepth tips for improving your graphic messaging in social, as well as your blog. The 10 points are:
1) High quality stock photography (Grab some creative commons in our "cover" channel).
2) Screenshots (if applicable to your article. IE: Case studies)
4) Personal photographs (IE. Boss, staff photos)
5) Behind the scenes (IE. Show what does into the making of your product / services)
6) Inspiration quotes
7) Original design - Develop brand guidelines and stick to them
8) Brand Essence - Show your product in ways that benefit the customer
9) Action shots which stimulate follower imagination positively toward your brand.
10) Use a color palette that is striking.
In her article Guerro states that people grasp the meaning of visual content 60,000 time faster than reading text. She does not support that claim with any sort of scientific data. However, I do believe it's true in so much as images, especially good images, are much more engaging than plain text. This holds true especially in the social media world. Case in point: I regular scroll past text only tweets on twitter in favor or finding a tweet with an image that engages me. Although, images are not enough in my opinion. Images engage, but the text, content and context of the images ultimately bring more value. For example, in Guerreo's own article, there are plenty of images that are interesting and engaging, but the real value is in the text explaining the nuances of each graphic and why the visual assest in its specific context works. To further illustrate that point, read her full article. You will discover much more meaning and value from the 10 tips listed above.
Find and follow the official social brand pages of Anna Guerreo.