The people over at SpringMediaDesign.uk, have written a very nice article about why email marketing still reigns supreme. They also made a nice distinction as to what content marketing, social media marketing, and email marketing is, and isn't, and how to use the three together.
The short version is this.
1) Content marketing is simply blogging (Onsite and off)
2) Social media marketing is promotion of your content to increase brand awareness and garner subscribers
3) Email marketing is the tool to generate actual sales
They also provide some solid tips with stats about how best to optimize your email marketing campaign. Hint - Be specific and segment!
Read source article : http://www.springmediadesign.uk/blog/why-email-marketing-still-reigns-supreme/
Check out all of SpringMediaDesign.uk social brand pages >>
Email Image Credit: Jase Digital Media (Creative Commons)
Crown Image Credit: https://commons.wikimedia.org/wiki/File:Crown_of_Italy.svg(Creative commons)