Here are some interesting stats direct from Google about how hispanic consumers interact and engage with Youtube. Most interesting is that more Hispanics watch Youtube than any cable network. Hmm. Additionally, 60% watch in English, 28% both English and Spanish, while only 12% watch in Spanish most of the time. Hmm. So, an easy conclusion here, is if you want to attract the Hispanic audience specifically, you need to be on Youtube. Plus, it's much less expensive to be on Youtube than on cable or other national TV programs.
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- Michael Zittel
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