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This free seo audit, conducted 8/8/21 explores what might be causing a good site not to be on the home page of Google for the targeted search term: Dallas Pressure Washer.

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Transcript of Dallas, TX SEO Audit

Michael Zittel : SEO Audit | Dallas, TX (00:02):
Hey, this is Michael at Serr.biz, Dallas, Texas SEO, video marketing, and more so today we're running a little free SEO audit for All Pro Pressure Washing or AllProWashing.com. And that's what we have up on the screen right now. If we go back and look at the search results, we'll see that our search term was "pressure washer Dallas". Now "pressure washer", a phrase can generally mean two things. That means they're looking to buy a piece of equipment and, or they're looking for a service provider. So pressure washing, power washing, jet wash in some cases, et cetera. But it's a pretty popular term. There's 17 million pages competing for top ranking. And of course there's ads. Again, you know, you can't beat ads with anything other than dollars. But moving down, we see some of the top, companies here are like park cities power wash, et cetera.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
And these aren't even technically really SEO other than a Google map listing now, number of reviews and so forth is one way to get here. I recommend always that every company always have a Google map listing, Google my business it's free. And really all you have to do is get in there and take care of it, claim it, and maintain it and post to it regularly and get those reviews because those reviews are what really drive you up. So, but now let's get down to your actual search results. We see the first company is Titanwashing.com. Very good. But even with SEO, they're still not still, not at the top, had they had a good Google map listing with reviews. They'd probably have two positions. We scrolled down and you know, these guys are already on the first page.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
Of course, you're competing with Yelp and so forth. Oh, look at that Park. Cities Power Wash. They've got a Google map and a search result. So they're doing pretty well. But the company in question we didn't find until page two and about, you know, the bottom of the page here, it is All Pro Washing. Now we took a look at their website. It's a, it's a clean looking site. You know, I got plenty of text, They've got H1 tags and so forth. It's a nice looking site. So what's the problem? Why aren't they ranking higher? Well that's where we run the SEO audit and start taking a look at things. So let's go in the back end and check out the audit. Out of the 22 different points that we check with this quick little tool.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
They passed 14. That's good. They've got a canonical tag, and they're using HTTPS, so that's a plus. That's good. There are title is also good, but let's think about this for a minute.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
Yes. It's meeting the criteria of 55 characters in the title tag, but, and it does have Dallas, Texas, but it doesn't have pressure wash or, w ell, that was the phrase pressure wash. It does Dallas, Texas. So they're only about 50% SEO since they say washing twice. They might try to vary it up a little bit and if they change it to, you know, power washer, washing, they might get a little more keyword density. Well rather it's pressure wash. They've got pro wash and power wash. The y might try to get a pressure wash in there. We'll see, their meta description, they're, they're close to right in the target zone 160 to 300, but they've got a little bit more space to play with. So I would try to weave in the phrase, pressure washer.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
There is a difference between washing and washer. Google does make that distinction. Sometimes. They're getting better at it. Always. But these are just little tweaks and that's what SEO is folks. It's little tweaks, little adjustments, monitoring analysis, and how it ranks making some more adjustments, more content, et cetera. So that's one place to look. This is popping as an error, but it's not meta keywords. Nobody uses meta keywords anymore, and they're actually considered spam over in Bing. So you're not just optimizing for Google. You do have other search engines that are looking for things. And so like, Bing, you don't want to, you know, tell them your spam by using meta keywords. So don't do that. Moving on their heading tags are, are good. They've got lots of them. And if we go back and look at the website, you'll see there's plenty of text heading tags blah, blah.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
Except again, they don't have any reference to pressure washer. They've got pressure washing that's good power washing. That's good pressure washing. They've got two hits on pressure washing. They might want to weave in pressure washer. At some point, especially since they have their tag their phone number in the H2 tags on numerous spots. So they've got some space and time to play with a little keyword density and variables. So if they want to rank for "pressure washer Dallas" they're going to need to get that into at least an H2 tag somewhere and in more places than just their homepage, deeper under the site, et cetera. Moving on this is a quick, easy fix. They've got three images without ALT tags really simple. They could weave in a pressure washer, Dallas, that exact phrase into these three empty all tags that are on their website.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
Currently their text HTML ratio is pretty good at 29%. But you know, more text is, is always a good thing with Google. They've got some frames, oops, jumped too far for you. One second. They apparently have a frame in the code. I haven't looked heavily into their code, so that frame could be as simple as a a badge or something to that effect. It's just something to look at if it's being used inappropriately. Yeah. You want it to get rid of it from the looks of their site. I don't think there are, there's probably some legitimate reason to have it, if it's legitimate and it's valid and you're not trying to, you know target one key term, but show somebody something else. You're fine. So minor things there on the next set here and the micro data and so forth, they are missing some, oh, where'd it go?

Michael Zittel : SEO Audit | Dallas, TX (00:02):
I jumped too far. They don't have a micro formats, which is another, you know, mark-up that the user never sees. It's kind oflike schema. I see plenty of sites using one or the other if you've got time to go back and code and get micro formats and they're great, but they already have schema. They've got OpenGraph, they've got Twitter and that's all good stuff now. Again, without having done a deep dive, there might be places within the schema tags in the open graph and the Twitter card to weave in some that targeted keyword of Dallas pressure washer. Moving down to mobile compliance. They don't employ AMP. For those of you who don't know AMP is Google's lightweight, stripped down version of your website. I don't really like it personally, but that's not up to me to decide these are just the rules and we follow the rules where possible. I suspect that the website in question here is built with WordPress or something like it in which case there's a number of plugins you can get and, you know, half an hour, hours worth of work, you can make a whole AMP version of your website. So it's a pretty easy fix. Google likes it. No reason not to appease Google. The Meta view port is good. It has a proper ratio set. So that means it scales should scale appropriately when they somebody looking at a mobile or desktop.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
And then the rest of this is they've got the robots.txt That's good site map, language, doc type, and encoding. That's all good. Now here's something that's interesting. I'm kind of surprised because they look like they pay attention to their website. They're missing Google analytics. Google analytics is just a great tool. If you don't use it currently, you should you get so much data out of it and helps you optimize your site, not just for the search engines, but also for the human experience of it and let you know what content is working and what content isn't working, speed, load time, mobile size, your audience, how are they, how is your audience mostly finding you? Are they mostly finding you through desktop search or mobile or laptop, et cetera? There's just so much good information there. That's why we recommend using it.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
You know, officially speaking Google swears, there's no use of Google analytics data related to the SEO, the organic ranking algorithm, but I find it hard to believe. I mean, they've got all this data through Google analytics. Why wouldn't they use it as part of their determination of the quality and relevance of your site for a specific search term phrase or topic? That's my opinion. We will never get official statement from Google about it, or their official statement will probably say just the opposite church and state, but come on. Let's think about that anyway. And they finally, they've got a fav icon, which is good. So what is causing the problem of them not ranking? I'm going to say it's these minor tweaks. And without having done a big, deep dive, it's probably backlinks and a lack of a Google maps.

Michael Zittel : SEO Audit | Dallas, TX (00:02):
So if they just did those things they could probably increase their ranking. Additionally, if we go back to their website, you know, they're already in YouTube, sort of this looks like an advertisement that they paid for probably but there's only one. So if I was them, I'd be making before and after videos of every single job that I did, I set up a template, you know, and take some photos or videos on their phone, bang them out optimize those YouTube videos and really work that angle, plus share those videos on Facebook as well as YouTube obviously. But also you can at least cross-link to them as a, an image on your Google map listing. Again, that Google map listings really key. Well, that's the end of this SEO audit. So if you have any questions, feel free to leave a comment. If you'd like us to run an SEO audit on your website leave a comment below or reach out to us on Serr.biz, serious engagement, real results, Serr.biz, and see you on the web. Bye.