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What are header tags | Local business SEO tutorial | Part 4

What are header tags | Local business SEO tutorial | Part 4

In Part 4 - What are Header Tags - of our local business seo tutorial,  we explore what HTML header tags are how they relate to search engine optimization. We also show how to create them using a WordPress website, the proper structure and how to check if your template sets your article title as an H1 tag by default.

Transcript of What Are Header Tags Video

Mike Zittel | SEO Pro (00:00):
Hey, it's Mike with Serr.biz. Right there. Serr.Biz : search engine ranking rules. Today. We're going to look at header tags and how they relate to search engine optimization, SEO code. So a header tag is like a headline, or is a headline that you would likely see in a newspaper or a magazine or an article, et cetera. It's the, you know, typically bigger text, heavier font, bolded, et cetera. And it lets us know, you know, what the article blog post is going to be about. Google really, really, really likes H1 tags and H2tags. The H2 tag, typically is underneath the H1 tag after the little summary. And then, you know, the next section of the article is H2. And then underneath that we would have H3 H4 H5 H6. In general, from an SEO point of view, from a local business owner point of view, you don't have to worry too much about, the code and how to do it per se, because your content management system, WordPress or Joomla Duda, et cetera, will typically have a function, for you to add a header tag.

Mike Zittel | SEO Pro (01:25):
Often by default, the template on your platform is going to turn your title tag into the H1 tag. So you don't really have to worry about that at all. Although you do want to check your template and I'll make sure I'll show you in a second, how to do that. So, but what's important is that you do want to have one H1 tag and you want it to have one H1, two tag, if your articles were long, you want more header line headlines within that, then use H3's. Then down on the footer, you can use, you know, h4 h5 h6, but they so small than an H6. Typically doesn't look anything more than just bold text. Bold texts in and of itself gives a little more weight to key words on a page. But right now we're talking about H1 tags. So let's go take a look at an example of how it all lays out and how you can do it in your platform for yourself.

What do header tags look like on a page

Mike Zittel | SEO Pro (02:26):
Okay. So we are now over on the little page that I made on Wordpress.com. We've talked about before, you know, Serr.biz Has a separate little free blog thing over on WordPress, which we are primarily using one for demonstration purposes of this tutorial, but also for distributing my content. Good tactic. I write a little synopsis, put a link and point back to myself, Google reads that site, find a link to me and reads my site. It's just a good way to get some quick backlinks and content distribution. Anyway. So we're over on this page on a WordPress website. Now, typically the, the title of the blog posts that I made on this WordPress site was "title of articles, usually default to each one, header tags". And that's a good thing. So I don't have to worry about the H1 tag. I have a little synopsis here of what the article is going to be about.

Do not abuse header tags

Mike Zittel | SEO Pro (03:31):
And then I get into an example showing an H2 tag and then I have some more information. And then as we scroll down the page this is an H3 tag. And another bit of information right here. That's an H. That's not an H tag. That's just bold text. And this SEO note is bold text. So that's how you want to structure your pages. H1 summary overview, H2 more information, H3 more information, H3 H3 H3, you know, more information in between, et cetera. Words of caution. Don't, don't think you're gonna be clever and just put everything in an H1 tag, like the whole article in H1 tag that is like spam 1 0 1. It will make your page fall out of the top 10 if you're there. And, or to make sure you'll never get there.

Mike Zittel | SEO Pro (04:29):
So just use H1 and H2 tags as they were meant and designed to do. Just which is just that it's a headline. I can scan the page quickly, kind of figure out if I, yeah, I know that. I know that I want to read that, et cetera. So now let me show you how you actually make them. It's pretty simple and most content management systems have them. So now we're going to go to the backside of this WordPress, where I can actually edit things. So this title because it's WordPress doesn't give me any options. Okay. And I don't have any formatting options on this at all in this default template. However, in the next section my H2 tag to have already tagged it, but let's say it wasn't tagged. And I was just writing this. It would have started out as like a paragraph.

Mike Zittel | SEO Pro (05:20):
All I have to do is highlight it and say, use header. And in this case, it automatically went to an H2 tag this case down here, it's already an H3, but I could change it. If I wanted, I could go four or five, six, I could put it back to H2. We don't want to do that, though. I'm going to reiterate, it's very important. You only want one H1 tag on your page and one H2 tag on your page, H3's are kind of unlimited H4 and H5 in the footer, H6 who uses them. So anyway, that's how you would

How do I make a header tag (In Wordpress)

Mike Zittel | SEO Pro (05:57):
change it. So we're going to put that back to an H3 tag. Okay. So now, you know what, H1 H2 and H3 tags are it's really important that you only have H1, one time on your page and an H2, one time on your page, and you can have as many H3's as you need. Now, as I said earlier in this video that most templates turn your title into an H1. Now, though, that's true. It's incumbent upon you as the webmaster of your own site or the business owner who's hired a pro to help you just to check it. And it's very simple to do. So let's go back to that demo and I'll show you how to check, to see if your title is actually in an H1 tag. So now we're looking at the public version of the page that I was demoing earlier, and the way you check your template is very simple.

Does my template use h1 for titles by default

Mike Zittel | SEO Pro (07:04):
I'm using Chrome, whatever browser you're using is going to have a similar function. I'm just going to highlight this text, which is the title, and I'm going to right. Click and inspect. And then the code view is going to pop up over here. And voilà, look at that, the title of my article is right here, and I can see very easily that it is indeed in an H1 tag. So now I don't have to worry about it. I know that it's correct. It's in an H1. And so when I'm writing my articles, I write my title. That's going to be H1. And then I'm a little summary, and then I can do my next sections. So now we know how to check to make sure our template actually has an H1 tag auto-generated around the title. Most CMS systems are gonna have that. Next up. We're going to take a book at alt tags and images. That'll be a pretty good little tutorial. If you have any questions about this tutorial or any of the others, please leave a comment below. I'll be happy to answer as soon as I can. My name's Mike withSerr.biz Search engine ranking rules. Thanks for watching. Be sure to like, and subscribe. Bye.