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What are SEFS in local SEO

What are SEFS in local SEO | Part 6

In this tutorial we learn what SEFS are and how to make them in WordPress and Joomla.

Local Business SEO | Page 1 | Page 2

Transcript of What are SEFS in Local SEO

Local Business SEO | Page 1 | Page 2

Mike Z : SEO pro (00:00):
Hey, it's Mike with Serr.biz Right there. S E R R . Biz search engine ranking rules. And today we're going to look at and learn about search engine friendly URLs or SEFS as they're called. So what is an SEF? SEF is just that. It's a URL that has keywords in it can also be called a human friendly URL. Let's go take a look at one. Okay. So we're over, back on the local business, SEO tutorial Serr.biz, where you're possibly watching this video and that, you know, that's the title of this page, which is local business SEO tutorial. In our case, we made the search engine friendly URL, which is up here, local business, SEO, tutorial dot html. You can have the dot HTML, they can be blank. Yeah. HTM could even be, you know, dot PHP, et cetera. General though, we like to have our search engine friendly URLs end in dot HTML, it's kind of preference.

SEFS are Search Engine Friendly URLS aka Human Friendly URLS

Mike Z : SEO pro (01:17):
There's no SEO value that we found for dot HTM or just, you know, blank words. So we can see that this URL is easy to read. It's human friendly, but it's also search engine friendly because the search engine can easily parse that out. And it also has keywords that we're targeting local business SEO and tutorial. You don't have to worry too much about this other than to be aware of it and look for it when you are deciding on what website builder to use. Most good content management systems have a search engine friendly URL option. Wordpress has it Joomla has it Duda has it by default as well. Now if you're using a hosted solution this is probably going to be set up for you. If you're doing your own hosting and you're installing the applications, you're probably going to have to get into some actual code might need a little help at that.

Do all CMS systems have SEFS by default?

Mike Z : SEO pro (02:20):
Typically with WordPress and Joomla you have to use a htaccess file, which means you've got to go to the root of the server, et cetera. And that's enough about the technical aspect because this tutorial is specifically trying to help a local business owners who don't want to get really into code, which is fine. However, what I can show you over on the WordPress website that we have this is the hosted solution. It's free actually. So I don't even have access to the code. But what I do have access to myself out of away in a WordPress, you're search engine friendly URL is auto-generated by the title that you create for your post or your page. However, if you want to modify it, it's over here, it's called URL, slug. Why it's not all universal and we don't all say the same thing everywhere.

How do I set SEFS in WordPress or Joomla?

Mike Z : SEO pro (03:26):
Welcome to the web. So over here, if I wanted to change it. I could in this case, I'm fine with it. Let me show you another example over on Joomla itself. This particular article is ALT tags, SEO, yada, yada. What the SEF that was auto-generated was all dash tags, yada, yada yada, right there. So, okay. So now, you know, what a search engine friendly URL looks like and how to create it in WordPress and Joomla. And like you said, most content management systems are going to have this automatically, especially if it's a hosted, fully managed kind of solution. You're just not going to have to worry about it. If you're doing your own hosting, and then you're going to install the application, you're probably going to have to get into the code a little bit more to be able to generate those. For the most part for a local business owner, I highly recommend a hosted, fully backend managed solution because of it'll all be done for you. And you just don't have to worry about other than knowing that it needs to exist. So if your current CMS doesn't have, it might want to change. Anyway, next up, we're going to talk about micro formats, schema and open graph. That's the next video. Thanks for watching. Bye.

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