In this local seo tutorial we are exploring how to add our SEO title tags aka HTML title tags and meta descriptions to Duda as well as WordPress and Joomla. The process is very similar, but each platform tends to call the tags something different even though they all render proper html.
Transcript of How to add SEO title and meta descriptions to Duda | WordPress | Joomla | Tutorial
Mike Zittel - Seo Expert (00:00):
Hey, it's Mike with Serr.Biz search engine ranking rules, free SEO tutorials, as well as comprehensive digital marketing tutorials. They're a hundred percent free. Just go read 'em and use 'em. Today we're gonna talk about title and meta description. We already learned how to create them, now, what do we do with 'em? Well, what we need to do is put them into our website. We're gonna do this on a DUDA Joomla and a WordPress website, so let's just get to it. Okay. So we're in the back end of a DUDA website right there, and we're actually on the homepage of it, in the editor mode for TKA dojo. And all we have to do to create the HTML title and meta description tags is click pages and right here's home. And this icon, right? That's the gear's icon, which is the setting icon, click that. Another little menu drops down and look at that. SEO very convenient, right?
In Duda click pages> Gear icon > SEO
Mike Zittel - Seo Expert (01:08):
So click SEO, and then we can see what we have. The first thing is the no index. Don't worry about that. Don't change it. Don't turn it on. If for some reason it is turned on, turn it off. That is used, to tell the robots don't index my page. It's really a suggestion. It's not a directive. It's often ignored and we're trying to SEO the website and get it indexed. So we don't wanna accidentally tell Google don't index my site. Moving down. Next up, we have the page title. Right here is where you would just enter it. It's just text. You don't have to do any code, just put in the actual text. Now myself. I like to use pipes | to separate things, as you can see. But that is a choice. It's not an absolute and you can do what you like.
In Page Title add your SEO title
Mike Zittel - Seo Expert (02:01):
Also nice thing here is it's showing you that the recommended amount or maximum amount is 70 characters. So keep it under 70 characters or right at 70 characters. Another thing I like to do for the most part is I like my page and blog post titles within the system to be exactly the same as what's going to be in the HTML title tag itself. Some of the other platforms do that automatically. In some cases you do wanna make a change like this homepage's a little bit different than what I call it. Obviously over here, I call it home which is not a very good SEO key phrase. So in this case I actually change it, but my blog posts tend to line up. That's just part of my workflow. So next down we have the, what they are calling page description.
In page description add your meta description
Mike Zittel - Seo Expert (02:57):
It's actually the meta description tag. Again, we've already written the meta description tag and you can just copy and paste it in here. After that they have page keywords, do not use that, just ignore it. They even say that it's not used and not optimal. So why they even have it, still not sure, but they do. And some of the other platforms also still have the keyword meta tag field that you could populate, but just don't do it, just ignore it. And if there is something in there already should probably delete it. Further on in the Duda to control panel here, there's some more options for like the social network image, open graph, et cetera. You can set that since you're in there. And we'll talk more about that a little bit or in a different tutorial. One other thing that I wanna point out is we're gonna talk about schema later in a different tutorial and in DUDA you can upgrade the platform to add schema, or you can manually enter it in this case for this website.
Options for adding hand coded schema
Mike Zittel - Seo Expert (04:05):
We'll be entering schema information here. I've already added some to the global aspects of this website. But realistically, every page should have some unique form of schema on it. We'll, talk more about that later. So that's how and where you enter your HTML title tag and meta description tags in a Duda website. Now let's pop over to a WordPress website. So this is the demo that I set up for this tutorial in wordpress.com. This is a free version. Now it's very simple. To add a title tag, all you have to do is actually add a title to your blog post or page, and that is automatically what's created as the HTML title tag that is seen up in the, the header in the tabs here and also in the search results, et cetera. I need to move myself over here now in WordPress, make sure you're on a post and then scroll down.
In WordPress > Edit Post > Right Column > Scroll down to EXCERPT
Mike Zittel - Seo Expert (05:21):
It'll start here and then just scroll, scroll down. You can set a featured image, which I recommend. Then down here you have excerpt. Excerpt in WordPress is meta description. So you would just add your meta description tag here, then update, publish, et cetera. Note about WordPress. So this is the, a free blog version over on wordpress.com. It's very similar, even if you do an upgrade version on wordpress.com. And but if you have a hosted solution or you're hosting your own version of WordPress things might change a little bit depending on what version you're on. You might be using the classic editor layout or not, but there is going to be a field for it. Also in WordPress. There's a very popular SEO tool called Yoast. Pretty much all good SEO's are using Yoast or a similar plugin for their WordPress website and the place where you enter the meta description is a little bit different.
In Joomla edit page > Title is the SEO title > Publish control panel - Meta
Mike Zittel - Seo Expert (06:28):
You'll be able to find it or talk to your webmaster and they can help you find it. If you're not sure. Now let's go to a Joomla website. Joomla is very similar to these other CMSs. You navigate down to the editing area of your article or your page or your blog post. And in this case we're on something called YouTube education category optimization. So that's the title of this particular page, which also becomes the HTML title that is seen again, up in the tabs and in the search engines. Now in Joomla specifically, we want to go to publishing and over here, they actually call it meta description and you would just enter your meta information, then save the page and publish et cetera. So that's how you enter your HTML title tag, as well as your meta description tag into a DUDA WordPress and Joomla website. Now it's gonna be very, very similar if you're in Wix or Shopify or in Magento. Any CMS pretty much is gonna have that functionality. And of course, if you're hand coding HTML, then you would just create a title tag and meta description tag right there in your code. That's it for this tutorial. Do you have any questions? Leave a comment below or visit Serr.biz. and send us a question directly. My name's Mike with Serr.biz Search engine ranking. Be sure to like and subscribe, see you next time.