Have a personality - Now that's good social!
Source : Waterworks Facebook
One of of the biggest mistakes small and large companies make with social media marketing is they forget the "social". Everything they do is old school marketing - sell, sell, sell! That's a sure fire way to kill your social media audience. People want to know about brand. They want to know the people and personalities behind the brand. They not only want this, they need it. They need to feel there is some humanity behind it all. Of course, brands have to be careful not to stray into politics or religion (Unless of course that is part of their mission), but they should definitely reveal their human side. Even though corporations are legally considered people in America, corporations are not really people. People are what make a corporation and people are what make social media marketing successful. And, on that note, the above holiday meme, I thought was a very clever, and a fun way to show the people behind the large luxury brand WaterWorks. (They are an international bath and kitchen company known for quality, artisan products and are beloved by the interior design community).
Well done WaterWorks. Well Done!