Washington DC Real Estate SEO Audit

Washington DC Real Estate SEO Audit

Score: C- (7)

Out of 22 on page elements reviewed, our SEO audit tool recorded 2 errors and 5 recommendations for improvement term used to find them in Google: "Washington DC homes for rent". Typically, a site with only 2 errors would receive a higher SEO Audit score, but upon closer inspection, this site is making a major tactical error, even though they have invested time into their technical SEO. Below we provide information and tips about how to correct specific errors and make some recommendations.

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Current organic ranking for target keyword phrase in Google

Keyword: Washington DC homes for rent

Ranking: Page 2 in Google out of 133.6 million pages related to rental homes in Washington, DC.

Watch video summary of the DC Real Estate SEO Audit

Watch video on Youtube: https://Youtube/8hWVCZEt6q0

Meta description analysis:

This site does NOT use meta description tags. Most optimal 160 - 300 characters.

*SEO Tip: We suggest utilizing this important meta tag with target words, and using active tense verbs. For example: "Currently, Chatel Real Estate, established in 1950, features 23 Washington, DC homes for rent, 76 apartments and 61 townhouse."

USE of Heading Tags for search optimization

H1 (1 ), H2 (0), H3 (5), H4 (0), H5 (0), H6 (1)
<H1>: Rental Apartments and Homes in Washington, DC and Northern Virginia
<H3>: Interesting Links
<H3>: Archives
<H3>: Categories
<H3>: Tenants
<H3>: Archive
<H6>: Check out our current listing of properties for rent. Reach out to one of our
rental agents directly to find out more about the property.

SEO Tip: This site does use header tags, but most are wasted on generic, no targeted phrases related to global navigation. Their SEO expert should modify the design to use targeted topic an include more header tags within the actual content vs the global navigation.

HTML TEXT Ratio

This page has a serious lack of unique content ( 7.29% ) and is well below the target ratio of 15% or more text. At first glance, it seems like there is plenty of text, but upon inspection you will see that the majority of text (home rental listings) are actually loaded via an iFrame. This is not great. Google does not attribute content found in frames to the parent page.

SEO Tip: The ideal solution is to have the iFrame content loaded directly into the page as readable content. This is often difficult with real estate websites that rely on MLS service provided. If that is the case with this website, then it is strongly advised to add custom content ABOVE the iFrame data. Content most likely should be updated home rental listing and open houses. This content should be updated every couple days.

Validate SCHEMA

This page does use schema.org tags, but after checking validation most of the schema data is of no SEO value.

You can validate your markup with the Google Structured Data Testing Tool.

SEO Tips: If the web master uses the SEO tip above for content and adds open house, then we strong suggest they utilize schema EVENT markup. Google LOVES schema event tags. ;)

Social Tag Markup

Open Graph : This site does use OpenGraph.

You can validate your markup with the Facebook Object Debugger tool.

Twitter Card: This page does not have any Twitter Cards. You can validate your cards with the Twitter Card validator tool.

SEO Tips: Implement Open Graph and Twitter Cards. Doing so helps assure brand messaging when people share your content. Additionally, it bulks up data in the code which Google does look at.

Mobile compliance :

This site is responsive, which is good. However, there does not seem to be any "Amp" pages. This is an easy fix for Joomla and WordPress websites.

SEO Tips: AMP (Accelerated Mobile Pages) markup was created by Google. It might be a really, really, good idea to use it not just for SEO purposes, but for your mobile users.

 

Disclaimer:
This report was generated by SEMrush and modified by Serr.biz. Under the fair use doctrine, we have reviewed the website in this report from a technical SEO point of view. All statements and recommendations expressed in this publication are that of Serr.biz LLC and are OPINION and NOT statements of fact.

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